Runneth

Find your top ads and what's working, judged by your metric Spot fatigued ads and explain changes in CPA or spend Research what competitors are running and their angles Write hooks, concepts, briefs and scripts in your brand voice Remember brand rules and earlier work for your whole team

Runneth is Motion's creative strategy teammate. Connect it and your assistant hands off any question that depends on your brand's ads, so you get answers from your real results instead of general advice. Runneth works from what your assistant can't see on its own: - Your Meta and TikTok ad results, with every ad already watched and tagged - Your team's earlier conversations and reports in Runneth - Your Brain: brand voice, rules, and what you've already tested - Motion's competitor and inspiration library What you can ask: - Analyze: what's working, top ads in the last 30 days, which ads are fatigued, why CPA jumped - Research: what a competitor is running, a breakdown of a competitor's ad, inspiration for a format - Ideate: hooks from your winners, what to test next, new versions of an ad - Create: briefs for creators, scripts in your brand voice, rules for Runneth to remember - Ship: QA before launch, launching approved ads where your account allows it, a weekly Slack post, briefs sent to Asana once those tools are connected Runneth answers like a strategist: its read first, then the numbers, with the metric, date range and currency, plus links to any report it builds. Bigger asks take a few minutes, and your assistant waits for the answer. Runneth asks for your go-ahead before it launches, pauses, or spends. Requires a Motion account with Runneth.

Creative strategy for your ads

marketing advertising creative strategy meta ads tiktok ads

Motion's creative strategy teammate for paid social, working from your brand's real ad results, saved context and competitor library.