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---
name: tapnow-campaign-visuals
description: Plan and produce campaign visuals with TapNow - a key visual first, then every placement it needs (poster, banner, social post, story, slide), or a matching series of visuals from a list of themes. Use when the user wants an ad, a poster, a key visual, social or banner creatives, a campaign set, or one visual in several sizes.
---

# Campaign visuals

Three kinds of request, three paths:

| The user wants | Path |
| --- | --- |
| One key visual, poster, cover or banner | Brief, then key visual (steps 1–2) |
| The same visual in several placements | Key visual first, then adapt it (steps 1–3) |
| A series that shares one look: product benefits, an event series, brochure pages | A matching series (steps 1 and 4) |

The tools list their models, formats and options in their descriptions. Read them there each time instead of assuming them.

## 1. Brief

Ask once, in one short message, for whatever the user has not said:

- The goal, and the single message the visual has to carry.
- Where it will run. The placements decide the shapes.
- Brand material to match: logo, product photo, a past campaign, brand colors.

Bring brand images in with `upload_image`, or find them in the user's library with `find_library_assets`. Each image parameter's description says which IDs it accepts; when one does not take a library `file/<file_id>`, bring that image in with `upload_image` first.

## 2. Key visual

- Start with the shape of the most important placement.
- Write one specific prompt: subject, setting, light, palette, mood, composition, and where empty space for the copy goes.
- Lock the brand look in words. Name the brand colors (by name or hex) and describe the style as two to four adjectives plus one comparison, for example "clean, warm, editorial, like a premium kitchenware catalog". Reuse the exact same wording for everything in the campaign.
- Pass the logo, product photo or past campaign to `create_image` as reference images so the visual stays on brand.
- Keep headlines, prices and buttons out of the image by default and leave room for them; the user adds the copy in their design tool. If they want text rendered in the image, choose a model that the tool description says handles text and layout well, and keep the text short.
- When the user wants options, ask for a few candidates in one call and let them pick. The chosen image is the key visual from then on.

## 3. Adapt it to each placement

| Need | Do this |
| --- | --- |
| Same picture, different frame | `resize_for_platform` with the key visual. It crops without generating anything new. Where a panel can be shown, the user picks formats and adjusts the framing there; otherwise confirm the list of formats in text. |
| A very different shape, or the crop would cut into the subject | `create_image` with the key visual as the reference. Prompt: recompose for the new shape, keep subject, palette, light and style. |
| A version with the real product in it | `create_image` with the key visual and the product photo as references. |

The original stays as it is; every adaptation is a new image. Start the adaptations that do not depend on each other one after another, then collect them with `get_production_result`.

## 4. A matching series

1. Agree on the list of themes first, one image per theme, and say how many images that is before you start.
2. Call `create_deck_visuals` with the themes, the style wording, the brand color, and the key visual or a past campaign image as the style reference. The reference gives the strongest consistency.
3. Images in a series contain no text; space is left for copy.
4. To fix one image, do not rerun the set. Call `create_image` for that theme with the same style wording and one finished image from the set as the reference.

## Deliver

List each image with its placement and format, give the TapNow project link, and offer `save_to_library` into a folder named after the campaign so the set is easy to find later.

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---
name: tapnow-product-shots
description: Turn one product photo into a complete set of e-commerce listing images with TapNow (clean white background, lifestyle scene, alternate angle, detail close-up), framed for the target marketplace. Use when the user wants product shots, listing or marketplace images, a product photo set, or new images of a product they already have.
---

# Product shots

One real product photo in, a listing-ready set out. The product is the one thing that must not change: shape, color, material, logo and proportions stay true to the photo. Only the background, angle and light change.

## Ground rules

- `create_product_shots` makes the whole set in one call. Its description and parameters list the shot types, the marketplaces it frames for, and any other choices it offers. Read them from the tool each time instead of assuming them; they change more often than this guide.
- Ask once, in one short message, about anything the user has not said that the tool marks as worth asking (for example which shots or which marketplace). If they leave it to you, omit those options so the defaults apply.
- Each shot is a separate generation on the user's TapNow account, so make only the shots the user needs.

## 1. Get the product photo

The tool takes the photo by ID, not by URL, and the `product_image_id` description lists which IDs it accepts:

- At a public link, or attached to the conversation: bring it in with `upload_image`, then pass the returned image ID and project ID. If the photo was attached but `upload_image` only takes a link, ask the user to add the photo to their TapNow library instead.
- Already in the user's TapNow library: find it with `find_library_assets`. Pass its `file/<file_id>` if `product_image_id` accepts library files; otherwise bring it in with `upload_image` first.
- Made earlier in TapNow: pass its node ID and project ID.

No photo? Ask for one. Never invent a product from a text description and present it as a product shot: it will not match the real thing. If the photo is blurry, very small or the product is cut off, say the whole set will suffer and ask for a better one.

## 2. Describe the product

Always add a short product description, for example "matte black insulated bottle with a bamboo lid". It noticeably improves how faithfully the product is reproduced.

## 3. Run and deliver

1. Call `create_product_shots`. The ticket maps each shot type to a node ID.
2. Share the project link if there is one, then poll `get_production_result` with the node IDs and the same project ID until every shot is done or failed.
3. Deliver shot by shot with the label and format from the ticket. A failed shot will not recover: say which one, and offer to redo just that one.
4. Results stay in the TapNow project. Offer `save_to_library` into a folder named after the product.

## Beyond the standard set

- **A scene the standard shots do not cover** ("on a marble bathroom shelf"): `create_image` with the product photo as a reference image and a prompt that says to keep the product exactly as it is.
- **A format the marketplace list does not include**: crop a finished shot with `resize_for_platform`, or recompose it with `create_image` (finished shot as the reference) when the new shape needs more room around the product.
- **A new color or design of the product**: that is product design, not a product shot. Use `create_image` and say the result will not match the real product.

View saved version →

---
name: tapnow-storyboard-film
description: Turn a story, script or ad idea into a storyboarded short film with TapNow - plan the shots, make a keyframe for each, then animate each keyframe into a clip, all in one TapNow project ready to edit. Includes shot-planning craft (shot sizes, camera moves, continuity, pacing, ad and social story structures, keeping the look consistent). Use when the user wants a short film, an ad or commercial, a teaser, a product video with several shots, or a storyboard.
---

# Storyboard film

Script in, a set of matching shots out: a storyboard, one keyframe per shot, one clip per shot, all in one TapNow project.

## Set expectations first

- Each video generation renders one shot. TapNow does not cut the shots into one film, and does not add titles or subtitles. A "30-second commercial" here means a storyboard, a handful of clips and a project; the user assembles the film in TapNow or an editor. Say this in the first reply, and never promise a finished edit.
- Every shot costs two generations on the user's TapNow account: a keyframe and a clip. Before you start, say how many shots there are and get the user's agreement.
- Clip lengths, formats, sound and models depend on the video model. Read them from the `create_video` description instead of assuming them.

## Step 1: Storyboard

Pick a structure, then break it into shots (3–6 is usually right). Show the user one table: shot number, length, shot size and angle, what we see (who, where, doing what), camera move, notes (copy to overlay, vertical or horizontal). Wait for approval before making anything. If the user already has a storyboard, use it and only check it against the rules below.

Fix three things for the whole film and repeat them in every prompt:

- **Format**: horizontal or vertical, the same for every shot.
- **Style anchor** (one or two sentences): palette (two or three specific colors), one kind of light, one lens feel, one texture, one way of moving. For example: "cream, sage and warm wood; soft morning side light; shallow depth of field; clean digital; smooth gimbal moves".
- **Fixed descriptions** of each character and the product, word for word in every shot ("woman in her thirties, short hair, beige linen shirt"; "matte black bottle with fine vertical ridges").

### Structures

| Purpose | Beats | Shots |
| --- | --- | --- |
| Short product ad | hook → product hero shot → benefit → brand and call to action | 3–4, hero shot longest |
| Longer product ad | hook → problem or scene → hero shot → benefit → brand → call to action | 5–6, hero shot near the middle |
| Social video | hook → setup → payoff → call to action | 3–4, a visual hook in the first seconds |
| Brand mood film | atmosphere → emotional peak → brand sign-off | 3–5, slow moves, lots of space |
| Story | setup → conflict → turn → ending | 4–6, shot sizes follow the emotion |

Two rules for ads: plan the product hero shot first and make every other shot serve it; and a short cut is not the long cut with the boring parts removed, but only the hook, hero shot, brand and call to action.

### Shot craft

- **Shot size answers one question.** Wide: where, and what mood. Full: who is doing what. Medium: relationships, handling the product. Close-up: emotion. Extreme close-up: detail and texture, the most reliable shot for products. Change the shot size between neighboring shots; the classic build is wide → medium → close.
- **Angle is attitude.** Eye level is neutral; low angle makes the subject heroic; high angle and top-down suit hands, tabletop and flat lays.
- **One move per shot.** Static, push in, pull out, pan, follow, orbit, or rise. Slow and steady looks better than fast. Let either the subject or the camera carry the motion, not both.
- **Leave room for copy.** In ad shots keep about a third of the frame clear and say where ("subject on the left, space on the right").
- **Continuity.** Keep the camera on one side of the line between two characters, or between a person and the product, so screen direction never flips. Match eyelines. Cut motion to motion and still to still. Each shot adds one new piece of information.
- **Pacing.** Slow emotion means longer shots and slower moves; tension means shorter shots. The first shot has to stop the scroll.
- **Silent and vertical.** Most social video plays muted, so every shot must read without sound. Vertical frames are narrow: keep the subject centered and avoid wide vistas. If the film is needed in both formats, make keyframes for each format; do not crop one into the other.

## Step 2: Keyframes

1. For each shot, call `create_image` in the film's format. Prompt: style anchor + shot size and angle + fixed description + the moment in the scene + light + where the empty space goes. Describe one moment only.
2. Keep the look consistent with references: pass the product photo, a character image, or the first approved keyframe as reference images to the later keyframes. For product shots, a real product photo or a finished product shot is the best keyframe of all.
3. When every keyframe is done, show them together and let the user swap shots now. Changing a keyframe costs far less than changing a clip.

## Step 3: Clips

1. Animate the first shot only: `create_video` with that keyframe as the image, its project ID and the shot's length. The prompt describes motion only: camera move and speed, what the subject does, how the frame evolves, and the style anchor's way of moving. Do not describe the picture again.
2. If the video model list offers a faster model for previews, use it for this first clip, and render the finals once the user likes the direction.
3. Show the first clip, then submit the remaining shots one at a time. Video renders take minutes: use the waiting option of `get_production_result` instead of asking again and again.
4. A failed shot will not recover. Say so, offer to retry that shot, and carry on with the others. Never submit the same shot twice while it is still rendering.

## Step 4: Deliver

- The storyboard table with a playable link for each shot.
- The TapNow project link: every keyframe and clip is there, ready to arrange and edit.
- Which clips are previews, and an offer to render them as finals.

## Common mistakes

- The product gets lost: the story runs long and the hero shot is short or missing.
- Several moves or actions crammed into one shot.
- Crossing the line: screen direction flips between neighboring shots of the same scene.
- Two neighboring shots at the same size, or every shot a push in.
- A shot that only makes sense with sound.
- Animating keyframes the user has not approved.