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Snapshot Sep 30, 2026 · 23:02 UTC · version 1.0.0

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{
  "name": "kreel-google-account-audit",
  "description": "Structural audit of the Google Ads account.",
  "included_files": [],
  "skill_md_contents": "---\nname: kreel-google-account-audit\ndescription: \"Structural audit of the Google Ads account.\"\n---\n\nIf more than one brand is reachable, call `list_brands` first and pass `brand` on every call.\n\nAudit the Google Ads structure. Use `get_entities` with platform='google', entity_type='campaign' (rows carry channel_type, channel_sub_type, serving_status, is_removed). Check:\n- Naming-convention drift across campaign names.\n- Abandoned campaigns: serving_status active but no spend in 30 days - cross-reference `get_entities` against `get_performance` campaign rows (platform='google', date_range={\"days\": 30}).\n- Campaigns capped by budget: `query` the `campaigns` DSL table filtered to platform='google' for `search_budget_lost_is` (with `search_impression_share` and `search_rank_lost_is`) - a high budget-lost impression share is the 'hitting the daily cap' signal (Google budgets and bid strategies are not synced, so this is the proxy; do not report ad strength or bid-strategy mix - neither is available).\nReturn findings with severity and a suggested fix per item.\n"
}

SHA-256: 4491c8e5def07470dca4ed34eafd8865d43cdebee0d2752c8109ba5b64ce8941