Update to AdAgnt

{
  "name": "adagnt-amazon-ads",
  "description": "Amazon Ads through AdAgnt — Sponsored Products, Brands and Display, DSP, keyword harvesting from search terms, budget rules, bidding and attribution. Profiles come first. Use for any Amazon ads task. 65 tools.",
  "included_files": [],
  "skill_md_contents": "---\nname: adagnt-amazon-ads\ndescription: Amazon Ads through AdAgnt — Sponsored Products, Brands and Display, DSP, keyword harvesting from search terms, budget rules, bidding and attribution. Profiles come first. Use for any Amazon ads task. 65 tools.\n---\n\n# Amazon Ads\n\n65 tools: 31 read, 34 write. The largest surface AdAgnt has after Google.\n\n## Profiles come first — always\n\n**Every Amazon call needs a profile.** A profile pairs an advertiser account\nwith a single marketplace: a US profile cannot see UK campaigns.\n\n1. `amazon_list_profiles`\n2. `amazon_get_profile` for detail\n3. Pass the profile explicitly from then on\n\nSkipping this is the single most common Amazon failure. `amazon_list_ad_accounts`\nand `amazon_list_portfolios` show the wider account structure.\n\n## Three ad products, three build paths\n\n**Sponsored Products** — the workhorse, keyword and product targeted:\n\n`amazon_create_sp_campaign` → `amazon_create_sp_ad_group` →\n`amazon_create_sp_product_ad` → `amazon_create_sp_keywords` /\n`amazon_create_sp_targets`\n\nEach step needs the ID from the one before.\n\n**Sponsored Brands** — banner and brand presence:\n`amazon_create_sb_campaign` → `amazon_create_sb_ad_group` →\n`amazon_create_sb_ad` → `amazon_create_sb_keywords` / `amazon_create_sb_targets`.\n`amazon_get_sb_landing_page_options` shows valid destinations.\n\n**Sponsored Display** — retargeting and audiences:\n`amazon_create_sd_campaign` → `amazon_create_sd_ad_group` →\n`amazon_create_sd_product_ad` → `amazon_create_sd_targets`, creative via\n`amazon_create_sd_creative`.\n\n## Search terms are the goldmine\n\nAmazon has **no single wasted-spend audit tool.** The route is:\n\n1. `amazon_get_sp_search_terms_report`\n2. Terms with spend and zero attributed sales are the waste\n3. Negate them with `amazon_create_sp_negative_keywords` (or\n   `amazon_create_sp_negative_targets`)\n\nAnd the same report in reverse finds growth:\n`amazon_get_keyword_harvest_suggestions` promotes converting search terms into\nexact-match keywords. `amazon_get_negative_keyword_suggestions` does the\nopposite automatically.\n\nThis harvest-and-negate loop is the core of Amazon account management. Run it\nregularly rather than once.\n\n## Reporting\n\n`amazon_get_sp_campaigns_report`, `amazon_get_sp_targeting_report`,\n`amazon_get_sb_campaigns_report`, `amazon_get_sd_campaigns_report`,\n`amazon_get_brand_metrics_report`, and\n`amazon_get_top_of_search_impression_share` — the last is the one that explains\nwhy a well-bid campaign is not being seen.\n\n`amazon_create_report_export` for bulk, `amazon_create_attribution_report` for\noff-Amazon traffic.\n\n## Bids and budgets\n\n`amazon_set_bidding_strategy`, `amazon_set_bid_adjustments`,\n`amazon_update_campaign_budget`, `amazon_create_budget_rule`.\n`amazon_get_bid_recommendations` and `amazon_get_budget_recommendations` before\nguessing. `amazon_get_account_budget_usage` shows pacing.\n\n## Amazon's own recommendations\n\n`amazon_list_recommendations` then `amazon_apply_recommendation`. **Applying is\na write that changes a live campaign** — propose it with the actual change\nshown, never apply in bulk because Amazon suggested it.\n\n## Amazon has no pause tool\n\nCampaigns are created in an enabled state and start spending, and there is no\n`pause_*` tool for Amazon. Use `amazon_update_sp_campaign` (or\n`amazon_update_sb_campaign`) with `state` set to paused, immediately after\ncreating, unless the user asked for it to go live. Read it back before saying\nit is paused.\n\n## DSP\n\n`amazon_list_dsp_advertisers`, `amazon_create_dsp_order`,\n`amazon_create_dsp_line_item`, `amazon_create_dsp_creative`,\n`amazon_get_dsp_report`. Programmatic display, separate from the Sponsored\nproducts above.\n"
}