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Snapshot Sep 30, 2026 · 23:14 UTC · version 0.1.0

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{
  "description": "Use when the user needs a content strategy, editorial direction, topic architecture, content pillars, format mix, distribution plan, repurposing plan, calendar logic, or a way to decide what content to create.",
  "included_files": [
    {
      "relative_path": "agents/openai.yaml",
      "size_in_bytes": 239
    }
  ],
  "name": "content-strategy",
  "skill_md_contents": "---\nname: content-strategy\ndescription: Use when the user needs a content strategy, editorial direction, topic architecture, content pillars, format mix, distribution plan, repurposing plan, calendar logic, or a way to decide what content to create.\n---\n\n# Content Strategy\n\n## Use it for\n\n- Content strategy\n- Topic and pillar planning\n- Editorial calendars\n- Repurposing and distribution\n- Content portfolio diagnosis\n\n## Operating rules\n\n- Use context already present in the conversation before asking for more input.\n- Separate known facts, reasonable assumptions, and unknowns. Do not present assumptions as evidence.\n- When the answer depends on current platform rules, market conditions, pricing, benchmarks, or competitors, verify them with current sources when tools are available.\n- Prefer concrete decisions, examples, and next actions over generic marketing advice.\n- Do not invent campaign performance, customer quotes, research findings, testimonials, rankings, or competitor claims.\n- Keep the requested market, language, funnel stage, audience awareness, budget, and channel constraints visible throughout the work.\n- Start from audience questions, buying moments, search demand, distribution, and business goals.\n- A content pillar must earn its place through audience relevance and business fit.\n- Do not confuse posting frequency with strategy.\n- Plan distribution while deciding the content, not after it is written.\n\n## Workflow\n\n1. Define audience, business objective, funnel role, existing assets, channels, and production constraints.\n2. Map recurring audience problems, decisions, questions, proof needs, and cultural moments.\n3. Group topics into a small number of durable content territories.\n4. Assign formats and channels based on how the audience consumes and shares the information.\n5. Create a mix of evergreen, timely, proof-led, educational, and conversion-support content.\n6. Design repurposing paths and measurement per content role.\n\n## Output contract\n\n- Content thesis\n- Content territories and topic examples\n- Format/channel matrix\n- Editorial cadence or calendar logic\n- Distribution and repurposing plan\n- Measurement by content role\n\n## Quality gate\n\n- Each territory has an audience reason and business reason\n- No filler calendar slots\n- Distribution is specific\n- Metrics match the content's job\n\n## Content matrix mode\n\nWhen the user needs idea generation at scale, cross a small set of durable content territories with meaningfully different content jobs or formats. Each cell must produce a specific idea that could only belong to that territory, not a reusable theme. Use the matrix to expose gaps and variety, then rank the strongest ideas by audience relevance, evidence available, distribution fit, and business role. Do not fill a calendar merely to make every cell or date non-empty.\n\n## Handoff\n\nIf the task is part of a larger marketing request, return the completed deliverable plus the evidence or decisions the next PrePilot skill needs. Do not repeat upstream analysis unless it changes the result.\n"
}

SHA-256 of public snapshot: 45816358f4b82632bef960ffce1aa2840067c0850ef32e93866ee9e984b0a56b