Update to Designly

{
  "name": "insight-mining",
  "description": "Specialist in unearthing consumer tensions and strategic insight formulation. This skill should be used when discovering deep audience insights, mapping Jobs-To-Be-Done (JTBD), identifying cultural, category, or human tensions, applying Mark Pollard's Four Points, or laddering abstraction levels before creative ideation begins.",
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  "skill_md_contents": "---\nname: insight-mining\ndescription: Specialist in unearthing consumer tensions and strategic insight formulation. This skill should be used when discovering deep audience insights, mapping Jobs-To-Be-Done (JTBD), identifying cultural, category, or human tensions, applying Mark Pollard's Four Points, or laddering abstraction levels before creative ideation begins.\n---\n\n# Insight Mining\n\nInsight Mining transforms ambiguous audience data and business problems into singular, undeniable human insights. Great advertising does not begin with an execution; it begins with an insight that refreshes the viewer's understanding of their own experience.\n\n---\n\n## 1. Core Workflow\n\n1. **Mark Pollard Four Points**:\n   - **Problem**: What is genuinely broken or difficult for the audience?\n   - **Insight**: The unstated human or cultural truth behind the problem.\n   - **Advantage**: The brand's unique point of difference that resolves or illuminates the tension.\n   - **Strategy**: The overarching bridge connecting the advantage to the consumer's emotional reality.\n\n2. **Tension Spotting**:\n   Identify at least one of three load-bearing tensions:\n   - **Cultural Tension**: What society proclaims vs what people actually experience.\n   - **Category Tension**: What the industry promises vs what it realistically delivers.\n   - **Human Tension**: What an individual desires vs what emotional or physical barrier stands in the way.\n\n3. **Jobs-To-Be-Done (JTBD)**:\n   - What functional, emotional, or social job is the consumer \"hiring\" this communication to perform?\n\n4. **Abstraction Laddering & HMW Formulations**:\n   - Create 3 \"How Might We\" formulations across abstraction levels:\n     - Broad (macro cultural challenge)\n     - Medium (category behavioral shift)\n     - Narrow (immediate tactical reaction)\n\n5. **Insight Synthesis**:\n   - Formulate the insight in one crisp sentence:\n     `\"[Audience] wants [desire X], but [barrier Y stands in the way], because [root truth Z].\"`\n\n---\n\n## 2. Quality & Validation Gates\n\n- **The Refresh Test**: When the target audience hears this insight, do they say: *\"Yes, exactly, but I've never put it into words before\"*?\n- **Not a Demographic Stat**: Demographics are facts, not insights. An insight is an unspoken emotional truth.\n- **Anti-Banal Filter**: If every competitor in the category already uses this observation, it is an observation, not an insight.\n\n---\n\n## 3. Cross-Skill Neural Connections & References\n\n### Peer & Specialized Skills\n- [Creative Director](../creative-director/SKILL.md) — Downstream SIT/TRIZ ideation and Cannes scoring\n- [Creative Strategy](../creative-strategy/SKILL.md) — Target persona and brief deconstruction\n- [Brand Intelligence](../brand-intelligence/SKILL.md) — Core brand values and identity bounds\n- [Visual Storytelling](../visual-storytelling/SKILL.md) — Narrative emotional tiers\n- [Designly Director](../designly-director/SKILL.md) — Lead orchestrator\n\n### Domain References & Contracts\n- [Insight Mining Guide](references/insight-mining.md) — Comprehensive Mark Pollard & JTBD methodology\n- [Idea Taxonomy](references/idea-taxonomy.md) — 7-level taxonomy and strategic alignment\n- [Inclusive Representation](../../shared/references/inclusive-representation-and-ethics.md) — Anti-bias standards\n- [Signal Packet Schema](../../shared/contracts/signal-packet.schema.json) — Neural Mesh signal handoff\n- [Design Context Schema](../../shared/contracts/design-context.schema.json) — Shared state context\n"
}