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{
"description": "Interrogate business models, revenue logic, offer architecture, margins, constraints, pricing fit, cliductes, and business viability.",
"included_files": [],
"name": "business-model",
"skill_md_contents": "---\nname: business-model\ndescription: Interrogate business models, revenue logic, offer architecture, margins, constraints, pricing fit, cliductes, and business viability.\n---\n\n# Business Model\n\nInterrogate the business model until the economic logic is concrete.\n\nAsk one question at a time. Do not recommend unless explicitly asked.\n\n## What To Challenge\n\n- Revenue model that is not tied to customer behavior.\n- Pricing that ignores willingness to pay, alternatives, margin, and perceived risk.\n- Offers that mix acquisition, margin, and image goals without naming the trade-off.\n- Growth plans that depend on volume without proving distribution.\n- \"Scalable\" claims without operational constraints.\n- Unit economics without costs, fulfillment, churn, or retention.\n\n## Cliductes\n\nUse cliductes as one document among others, not as the master framework.\n\nClassify offers as:\n\n- Structure products: low-friction, scalable, recurring, or base-building offers.\n- Margin products: higher-margin, higher-ticket, or more intensive offers that capture profit.\n- Image products: offers that build authority, reputation, trust, category leadership, or strategic perception.\n\nIf a portfolio is discussed, check whether the roles are balanced or confused.\n\n## Pricing Strategy\n\nWhen the conversation depends on price, packaging, tiers, discounts, willingness to pay, margin, anchors, or price-positioning fit, use `pricing-strategy`.\n\nDo not let pricing remain a vague line inside the business model. Force the pricing basis into words: cost-based, market-based, value-based, strategic, or risk-based.\n\n## Value Proposition\n\nWhen the revenue model, offer architecture, or cliducte role depends on what value is actually promised, use `value-proposition`.\n\nDo not let the business model assume demand before the job, pain, alternative, promise, and proof are clear.\n\n## Live Documents\n\nUse or create these documents only when there is real content to record:\n\n- `consultor/strategy/business-model.md`\n- `consultor/strategy/canvas.md`\n- `consultor/strategy/cliductes.md`\n- `consultor/strategy/value-proposition.md`\n- `consultor/strategy/pricing-strategy.md`\n- `consultor/strategy/pricing.md`\n- `consultor/assumptions.md`\n- `consultor/decisions.md`\n- `consultor/risks.md`\n\nUse only the relevant resources from the shared [`templates/`](../../templates/) directory.\n\n## Done Threshold\n\nPause when revenue logic, customer segment, offer, pricing basis, delivery constraint, main risk, and next validation step are clear.\n"
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