Update to Consultor

{
  "name": "positioning",
  "description": "Interrogate category, alternatives, differentiation, proof, positioning statements, competitive perception, and reasons to believe.",
  "included_files": [],
  "skill_md_contents": "---\nname: positioning\ndescription: Interrogate category, alternatives, differentiation, proof, positioning statements, competitive perception, and reasons to believe.\n---\n\n# Positioning\n\nInterrogate positioning until the market comparison is sharp.\n\nAsk one question at a time. Do not recommend unless explicitly asked.\n\n## What To Challenge\n\n- Categories that buyers would not use.\n- \"No competition\" claims.\n- Differentiation based on quality, innovation, simplicity, community, personalization, or premium status without proof.\n- Positioning that does not name the alternative.\n- Claims that matter to the founder but not to the buyer.\n- Messaging that promises a benefit but lacks a reason to believe.\n\n## Core Questions\n\n- What category will the buyer place this in?\n- What do they use, hire, buy, or ignore instead?\n- What specific audience cares most?\n- What difference changes behavior?\n- What proof makes the difference credible?\n\n## Value Proposition\n\nWhen the issue is the job, pain, gain, promise, mechanism, benefit, or scope of the promise, use `value-proposition` before finalizing positioning.\n\n## Customer Research\n\nWhen category, alternative, differentiation, or proof depends on what customers actually say, try, buy, or avoid, use `customer-research`.\n\n## Competitive Research\n\nWhen category, alternatives, differentiation, pricing comparison, claims, or proof depend on current market reality, use `competitive-research` before settling the positioning.\n\nDo not accept \"no competition\" without checking substitutes and non-consumption.\n\nDo not treat competitor pricing, claims, or channels as verified unless they were checked against current sources.\n\n## Live Documents\n\nUse or create these documents only when there is real content to record:\n\n- `consultor/strategy/positioning.md`\n- `consultor/strategy/competition.md`\n- `consultor/strategy/competitive-research.md`\n- `consultor/research/customer-research.md`\n- `consultor/marketing/messaging.md`\n- `consultor/assumptions.md`\n- `consultor/decisions.md`\n- `consultor/risks.md`\n\nUse only the relevant resources from the shared [`templates/`](../../templates/) directory.\n\n## Done Threshold\n\nPause when category, primary audience, alternative, differentiation, proof, positioning risk, and validation step are clear.\n"
}