Update to beehiiv

{
  "description": "Build a sponsor-ready media kit for a beehiiv newsletter from its real audience, engagement, and growth numbers. Use when someone wants a media kit, a sponsor one-pager, a rate card, or audience stats to pitch advertisers.",
  "included_files": [],
  "name": "media-kit",
  "skill_md_contents": "---\nname: media-kit\ndescription: Build a sponsor-ready media kit for a beehiiv newsletter from its real audience, engagement, and growth numbers. Use when someone wants a media kit, a sponsor one-pager, a rate card, or audience stats to pitch advertisers.\n---\n\n# Media kit\n\nThese are instructions for you to carry out now, in this conversation, using the beehiiv tools. Nothing runs in the background.\n\nGive the publisher a one-page kit they can send to a sponsor today, where every number can be checked.\n\nGather audience size and engagement for the last four weeks, growth over recent months, where web readers are and what they read, acquisition sources, and past advertisers from ad network reports.\n\nSponsors weigh reach, engagement, fit, and trust, so lead with those:\n\n- **Headline:** subscribers, open rate, click rate.\n- **Audience:** who reads it, drawn from the publication's description and top content, and where readers are.\n- **Growth:** the change over the period, as a number and a percentage.\n- **Content that performs:** two or three top posts.\n- **Past sponsors:** if there are any.\n- **Placements and rates:** `[TK]` unless the publisher gives them.\n\nQuote numbers exactly, with their time period. Label website figures as website visitors, because they are not the same people as email subscribers. beehiiv doesn't hold age, income, gender, or job title unless a custom field does, so leave those out or add a `[TK]` line for the publisher to fill. Invented demographics are the fastest way to lose a sponsor's trust.\n\nWrite it so it pastes cleanly into a doc or a pitch email.\n"
}