Update to Great Question

{
  "description": "Use with the Great Question tools when creating a new interview, survey, or unmoderated study from a research brief. Our naming conventions, what has to be decided before creating, and what a researcher always finishes by hand.",
  "included_files": [],
  "name": "setting-up-a-study",
  "skill_md_contents": "---\nname: setting-up-a-study\ndescription: \"Use with the Great Question tools when creating a new interview, survey, or unmoderated study from a research brief. Our naming conventions, what has to be decided before creating, and what a researcher always finishes by hand.\"\n---\n\n# Setting Up a Study\n\nIf your Great Question workspace has its own skill for this, follow that instead.\n\nUse this when turning a research brief into a study. The goal is a well-formed draft the researcher can review and activate, not a study that goes live on its own.\n\n## Before creating anything\n\n- Confirm the research question. A brief that names a topic but not a question produces a study nobody can analyze.\n- Confirm the method fits: moderated interviews for depth and follow-up, unmoderated tests for observed behavior at scale, surveys for breadth and incidence.\n- Confirm the audience and how many participants. These drive the screener and the incentive, and changing them later means rebuilding both.\n\n## Naming\n\n- Name a study so someone who wasn't involved can tell what it covered and roughly when, the topic and the quarter or month, not an internal project codename.\n- One study per distinct audience. If the brief covers two segments worth comparing, that's two studies, and say so rather than blending them.\n\n## Order of operations\n\n1. Create the study first. Almost everything else attaches to it.\n2. Set the currency while the study is still a draft. Currency can only be changed on a draft, and a later attempt to change it is ignored rather than rejected. So it will look like it worked.\n3. Screener questions can be included when you create an interview or unmoderated study, which is usually the cleaner path. Adding them afterwards works too. For surveys, the questions you pass at creation are the survey itself; screener questions are always a separate step.\n4. Add moderators, blocks, or scheduling last, once the shape is settled.\n\nIf you apply a screener template, be aware it replaces every existing question rather than adding to them. Apply the template first, then edit.\n\n## What you don't do\n\n- Don't activate a study. Activation is deliberately a human step in the Great Question interface, and there is no path to it here. Always hand back a draft.\n- Don't invite anyone as part of setup. Recruitment is a separate decision with its own approval.\n- If a step fails after the study exists, stop and report what was created and what state it's in. A half-built draft is recoverable; a silently mangled one is not.\n\n## Handing back\n\n- Tell the researcher what you created, what you assumed where the brief was silent, and exactly what they need to do to activate, including anything that can only be set in the interface.\n"
}