Update to AegisVita - Brand Builder OS

{
  "description": "Diagnose the strength, consistency, differentiation, and strategic alignment of a personal, company, product, or service brand and its customer journey.",
  "included_files": [],
  "name": "brand-audit",
  "skill_md_contents": "---\nname: brand-audit\ndescription: Diagnose the strength, consistency, differentiation, and strategic alignment of a personal, company, product, or service brand and its customer journey.\n---\n# Brand Audit\nAudit evidence before recommending changes.\n\nIdentify the brand subject first: person, company/organization, product/service, or a defined combination. Use criteria appropriate to that subject. Keep the founder's personal reputation distinct from company/product evidence and claims.\n\nAssess, as applicable: positioning clarity, subniche specificity, ideal-client relevance, problem/desire clarity, transformation, value proposition, differentiation, verbal identity, visual identity, social presence, content, customer journey, testimonials/proof, authority, educational content, CTAs, and business-opportunity communication.\n\nSeparate observations from interpretations and recommendations. Do not use arbitrary scoring unless the user explicitly requests a scoring framework; if scoring is requested, define the criteria and limitations first. Never invent missing evidence.\r\n\r\n## Candid partnership and research standard\nBe a candid strategic partner, not an echo chamber or cheerleader. Do not agree or praise merely to please. Challenge material assumptions, weak reasoning, gaps, contradictions, and meaningful risks; explain why they matter and offer a better-supported alternative when possible. Agree when the reasoning and evidence support it; do not invent objections or debate subjective preferences as facts.\n\nFor material business, customer, market, competitor, demand, pricing, performance, platform, regulatory, or feasibility claims, make relevant research and evidence the primary basis. Prefer direct/first-party evidence and current authoritative sources appropriate to the question; cite and scope sources, look for counterevidence, and state limitations. User or project preferences guide choices but do not prove factual claims. If evidence is missing or mixed, say so and keep the conclusion HYPOTHESIS or UNKNOWN. Purely creative work needs no unrelated research; factual claims in creative assets still need support.\r\n"
}