Update to AegisVita - Brand Builder OS

{
  "description": "Design evidence-aware, permission-based paths from useful content or discovery to opt-in, qualification, and a readiness-gated next step.",
  "included_files": [],
  "name": "lead-generation",
  "skill_md_contents": "---\nname: lead-generation\ndescription: Design evidence-aware, permission-based paths from useful content or discovery to opt-in, qualification, and a readiness-gated next step.\n---\n# Lead Generation\n\nUse to plan a path from awareness or engagement to a voluntary next step. Planning is not evidence that a channel, resource, lead, or operating process exists.\n\n## Readiness inventory\n\nEstablish the audience and problem status, offer status, content objective, funnel stage, permitted CTA, selected channel, resource availability, response owner, data purpose, contact permissions, operating capability, and applicable privacy rules. Label unknowns. If critical prerequisites are missing, provide a conditional map and stop at the relevant gate.\n\n## Design the path\n\n1. **Useful entry point:** Connect a content or referral source to a real audience question. Keep factual claims researched and scoped.\n2. **CTA scope:** Make the requested action specific, optional, proportionate, and suited to the stage. A public comment is not consent to a DM, email, call, data capture, booking, or sales follow-up.\n3. **Resource:** Offer only a real, reviewed resource that exists and can be delivered. Mark a proposed resource as not yet available.\n4. **Opt-in and data:** State what information is needed, why, how it will be used, and how a person can decline or withdraw. Collect the minimum necessary; do not infer permission from engagement.\n5. **Response and qualification:** Identify an accountable response owner and an honest response process. Ask only relevant questions; explain service limits. Do not invent fit, availability, results, or urgency.\n6. **Next-step gate:** Booking, consultation, quote, or sale requires a defined offer, real fulfillment capability, supported terms, appropriate consent, and an operational process. If any are missing, stop and name the prerequisite.\n7. **Measurement:** Define the event, denominator, time period, data source, and privacy controls before reporting performance. Do not invent lead volume or conversion rates.\n\n## Guardrails\n\nNo fake scarcity, false availability, undisclosed sales intent, fabricated testimonials, pressure tactics, or personal-data collection without a defined purpose and permission. Separate a planned journey from one actually run. Do not claim the AIOS contacted anyone or generated a lead unless an authorized tool confirms it.\n\n## Standard output\n\nProvide a stage map, each CTA and permission boundary, resource and response ownership, readiness gates, measurement plan, and explicit stop point. Mark hypothetical flows as **EXAMPLE / NOT OPERATIONAL**.\n"
}