Update to Adspirer

{
  "description": "Create and manage Amazon Ads through Adspirer — Sponsored Products, Sponsored Brands, and Sponsored Display, with ASIN targeting, search-term reports, ACoS, and bid optimization. Use for anything on Amazon Advertising or Seller/Vendor Central ads.",
  "included_files": [],
  "name": "adspirer-amazon-ads",
  "skill_md_contents": "---\nname: adspirer-amazon-ads\ndescription: Create and manage Amazon Ads through Adspirer — Sponsored Products, Sponsored Brands, and Sponsored Display, with ASIN targeting, search-term reports, ACoS, and bid optimization. Use for anything on Amazon Advertising or Seller/Vendor Central ads.\n---\n\n# Amazon Ads\n\nEverything on Amazon goes through the `amazon_ads` router. Follow `adspirer-mcp` for the two-step.\n\nAccount parameter: `profile_id`, as a **string** — a profile is a marketplace + account pair, so a\nseller in the US and the UK has two. `list_amazon_profiles` enumerates them; get this right before\nanything else or you will report the wrong marketplace's numbers.\n\nBudgets are in the account's currency, minimum 1.00 in most marketplaces.\n\n## The three ad types\n\n- **Sponsored Products** (`create_amazon_sp_campaign`) — individual products in search results.\n  Where almost everyone should start.\n- **Sponsored Brands** (`create_amazon_sb_campaign`) — the banner with your logo and several\n  products. Requires brand registry.\n- **Sponsored Display** (`create_amazon_sd_campaign`) — retargeting on and off Amazon.\n\n## Hierarchy\n\nCampaign → ad group → product ad → keywords. Each level carries its parent's id. Keywords and\nnegative keywords attach to the **ad group**.\n\nCampaigns are created **paused**. Resume with `resume_amazon_campaigns` after the user reviews.\n\n## Start with automatic targeting\n\nFor a new product, automatic targeting lets Amazon discover which search terms convert. Run it for\na couple of weeks, pull `get_amazon_search_terms`, then promote the winners into a manual campaign\nas exact-match keywords and add the losers as negatives. Jumping straight to manual targeting means\nguessing what shoppers type.\n\n## ACoS is the number that matters\n\nAdvertising Cost of Sale — ad spend divided by ad revenue. It is the inverse of ROAS. Whether a\ngiven ACoS is good depends entirely on the product's margin: at a 40% margin, a 40% ACoS breaks\neven. Ask for the margin before you call an ACoS good or bad.\n\n`analyze_amazon_wasted_spend` finds spend without sales. `get_amazon_product_performance` and\n`get_amazon_purchased_products` show what actually sold — including products the shopper bought\n*instead of* the one you advertised, which is often the more interesting result.\n\n## The unified API is a passthrough\n\n`amazon_unified_api` reaches Amazon endpoints that have no dedicated tool, including writes. It is\npowerful and unguarded. Know what an endpoint does before you call it, and never use it to work\naround a validation error from a dedicated tool.\n\n## Reading performance\n\nThrough the router: `{\"action\": \"execute\", \"tool_name\": \"get_amazon_campaign_performance\", ...}`.\nAmazon reporting lags — data for the last 48 hours is incomplete, so don't read a same-day dip as\na trend.\n"
}