← ToffuCONTENT HISTORY

Update to Toffu

Snapshot Oct 29, 2026 · 19:06 UTC · version 1.3.0

WHAT CHANGED

Declared capabilities changed

Full description — Now says: Toffu: campaign performance and campaign management across your ad platforms.

Observed in instructions or declared skills. Runtime behavior has not been tested.

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All fields and original values.

Full description

Before

Oct 27, 2026 · 01:04 UTC

Toffu: campaign performance and campaign management for Google Ads and Meta Ads.

After

Oct 29, 2026 · 19:06 UTC

Toffu: campaign performance and campaign management across your ad platforms.

Long description

Before

Oct 27, 2026 · 01:04 UTC

company's Google Ads and Meta Ads accounts. See campaign performance across your ad accounts in one table and check your account's rules and connected accounts. List campaigns, ad sets and ads, and create, update, pause or delete them. E...

After

Oct 29, 2026 · 19:06 UTC

ad accounts. Connect a platform by signing in to it; no separate Toffu account is needed. See campaign performance across all your connected ad platforms in one table: Google Ads, Meta Ads, LinkedIn, Microsoft, TikTok, Pinterest, Reddit,...

Declared skills

Before

Oct 27, 2026 · 01:04 UTC

[]

After

Oct 29, 2026 · 19:06 UTC

[{"description":"Explain marketing attribution with Toffu: attribution models, windows, incrementality tests and media mix models. Use when the user asks why platforms report different conversions, which attribution model to trust, or ho...

Capabilities

Before

Oct 27, 2026 · 01:04 UTC

["Campaign performance across your connected ad accounts","List campaigns, ad sets and ads on Google Ads and Meta Ads","Create, update, pause and delete campaigns, ad sets and ads, with a preview you confirm","Other connected ad platform...

After

Oct 29, 2026 · 19:06 UTC

["Campaign performance across all your connected ad platforms","List campaigns, ad sets and ads on Google Ads, Meta Ads and other connected platforms","Create, update, pause and delete campaigns, ad sets and ads, with a preview you confi...

Compare saved observations

Download comparison JSON
Full technical diff · 9 changed fields

changed /release/description

BEFORE
"Toffu: campaign performance and campaign management for Google Ads and Meta Ads."
AFTER
"Toffu: campaign performance and campaign management across your ad platforms."

changed /release/id

BEFORE
"pluginrel_998c7334bfe881919dee22f71a81c00b"
AFTER
"pluginrel_66154997891881919d3021138800d97d"

changed /release/interface/capabilities

BEFORE
[
  "Campaign performance across your connected ad accounts",
  "List campaigns, ad sets and ads on Google Ads and Meta Ads",
  "Create, update, pause and delete campaigns, ad sets and ads, with a preview you confirm",
  "Other connected ad platforms where their APIs allow"
]
AFTER
[
  "Campaign performance across all your connected ad platforms",
  "List campaigns, ad sets and ads on Google Ads, Meta Ads and other connected platforms",
  "Create, update, pause and delete campaigns, ad sets and ads, with a preview you confirm",
  "Connect another ad platform from the chat"
]

changed /release/interface/composer_icon_url

BEFORE
"https://files.openai.com/content?id=file_000000001e4c81f69e490259fab53400"
AFTER
"https://files.openai.com/content?id=file_00000000ff8c81f494d67586f9b1d965"

changed /release/interface/logo_url

BEFORE
"https://files.openai.com/content?id=file_00000000584881f68d314ce2aa0022aa"
AFTER
"https://files.openai.com/content?id=file_00000000e0808230895c67e984d5e8bb"

changed /release/interface/long_description

BEFORE
"Toffu connects ChatGPT to your company's Google Ads and Meta Ads accounts.\n\nSee campaign performance across your ad accounts in one table and check your account's rules and connected accounts. List campaigns, ad sets and ads, and create, update, pause or delete them. Every change is staged first: Toffu shows you a preview, and nothing reaches your ad account until you confirm.\n\nGoogle Ads and Meta Ads support the full set of actions. Other ad platforms connected in Toffu (such as LinkedIn, Microsoft, TikTok, Pinterest, Reddit and X Ads) can be listed and support the changes their platforms allow; Toffu tells you when an action is not available on a platform.\n\nFor marketers and agencies with a Toffu account. Toffu only accesses the workspace you approve when connecting."
AFTER
"Toffu connects ChatGPT to your ad accounts. Connect a platform by signing in to it; no separate Toffu account is needed.\n\nSee campaign performance across all your connected ad platforms in one table: Google Ads, Meta Ads, LinkedIn, Microsoft, TikTok, Pinterest, Reddit, X Ads, Taboola, Outbrain, DV360, CM360 and more. List campaigns, ad sets and ads, and create, update, pause or delete them. Every change is staged first: Toffu shows you a preview, and nothing reaches your ad account until you confirm.\n\nGoogle Ads and Meta Ads support the full set of actions. Microsoft, LinkedIn, TikTok, Pinterest, Reddit, X Ads, Taboola, Outbrain, ChatGPT Ads and DV360 support the changes their platforms allow; Toffu tells you when an action is not available on a platform.\n\nNeed another platform? Ask, and Toffu gives you a link to connect it. Toffu only accesses the workspace you connect."

changed /release/keywords

BEFORE
[
  "marketing",
  "advertising",
  "google ads",
  "meta ads",
  "linkedin ads",
  "analytics"
]
AFTER
[
  "marketing",
  "advertising",
  "google ads",
  "meta ads",
  "linkedin ads",
  "tiktok ads",
  "x ads",
  "analytics"
]

changed /release/skills

BEFORE
[]
AFTER
[
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    "interface": {
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    "interface": {
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      "display_name": "budget-allocation",
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      "short_description": "Recommend how to split budget across ad platforms and campaigns with Toffu. Use when the user asks where to put more budget, what to cut, or how to rebalance spend between channels. Compares return per platform and campaign and proposes budget changes the user confirms."
    },
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    "plugin_release_skill_id": "pluginrsk_6ae341c4a918819189f9a869925eb86c"
  },
  {
    "description": "Review a Google Ads account's structure, bidding and ad copy with Toffu. Use when the user asks how to set up or improve Google Ads campaigns, which bidding strategy to use, or for responsive search ad headlines and descriptions.",
    "interface": {
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      "display_name": "google-ads-strategy",
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      "iconography": "chart",
      "short_description": "Review a Google Ads account's structure, bidding and ad copy with Toffu. Use when the user asks how to set up or improve Google Ads campaigns, which bidding strategy to use, or for responsive search ad headlines and descriptions."
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  },
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    "interface": {
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      "default_prompt": null,
      "display_name": "meta-ads-creative-fatigue",
      "icon_large_url": null,
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      "iconography": "chart",
      "short_description": "Find tired Meta ads with Toffu, from frequency, CTR decline and CPA drift. Use when the user asks which ads to refresh, kill or keep, why Meta performance is dropping, or wants a creative fatigue audit."
    },
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    "plugin_release_skill_id": "pluginrsk_6ae341c3b5bc81919bf920b03212044d"
  },
  {
    "description": "Improve Meta Ads with Toffu: creative testing, audiences, budget optimization and placements. Use when the user asks how to test creatives, structure Meta campaigns or ad sets, or why Meta results changed.",
    "interface": {
      "brand_color": null,
      "default_prompt": null,
      "display_name": "meta-ads-optimization",
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      "iconography": "chart",
      "short_description": "Improve Meta Ads with Toffu: creative testing, audiences, budget optimization and placements. Use when the user asks how to test creatives, structure Meta campaigns or ad sets, or why Meta results changed."
    },
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    "interface": {
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      "short_description": "Report month-to-date budget pacing across all connected ad platforms with Toffu. Use when the user asks how they are pacing, whether they are on budget, or what they will spend by month end. Projects month-end spend per account against the monthly budgets and lists the moves to make this week."
    },
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    "plugin_release_skill_id": "pluginrsk_6ae341c4eb3c81918af81fd977ade27f"
  },
  {
    "description": "Build a marketing performance report with Toffu: KPI hierarchy, cadence and an executive summary. Use when the user asks for a weekly, monthly or client report, or how to structure one.",
    "interface": {
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      "default_prompt": null,
      "display_name": "reporting-best-practices",
      "icon_large_url": null,
      "icon_small_url": null,
      "iconography": "chart",
      "short_description": "Build a marketing performance report with Toffu: KPI hierarchy, cadence and an executive summary. Use when the user asks for a weekly, monthly or client report, or how to structure one."
    },
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    "plugin_release_skill_id": "pluginrsk_6ae341c4cfd08191b0a9b9655218b84c"
  },
  {
    "description": "Find spend anomalies across all connected ad platforms with Toffu: sudden spikes, drops to zero and slow drift. Use when the user asks if anything is wrong or unusual in spend, whether something spiked, or wants a morning check before standup.",
    "interface": {
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      "default_prompt": null,
      "display_name": "spend-anomaly-detection",
      "icon_large_url": null,
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      "iconography": "radar",
      "short_description": "Find spend anomalies across all connected ad platforms with Toffu: sudden spikes, drops to zero and slow drift. Use when the user asks if anything is wrong or unusual in spend, whether something spiked, or wants a morning check before standup."
    },
    "name": "spend-anomaly-detection",
    "plugin_release_skill_id": "pluginrsk_6ae341c3e1308191933bb9e5e1cc28e3"
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]

changed /release/version

BEFORE
"1.2.0"
AFTER
"1.3.0"
Full snapshot data
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