← Shopify | Helena AI MarketerCONTENT HISTORY

Update to Shopify | Helena AI Marketer

Snapshot Oct 31, 2026 · 00:00 UTC · version 1.0.10

WHAT CHANGED

Product listing or positioning changed

Full description — Now says: Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product...

Observed in the public listing; claims come from the publisher.

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Full description

Before

Oct 24, 2026 · 12:40 UTC

Helena is your AI marketer for Shopify. Explore your blogs and recent articles, research topics, draft new content, and improve existing posts. Publish or update articles when you approve the action. Helena uses your saved business prefe...

After

Oct 31, 2026 · 00:00 UTC

Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blo...

Long description

Before

Oct 24, 2026 · 12:40 UTC

Helena is your AI marketer for Shopify. Explore your blogs and recent articles, research topics, draft new content, and improve existing posts. Publish or update articles when you approve the action. Helena uses your saved business prefe...

After

Oct 31, 2026 · 00:00 UTC

Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blo...

Short description

Before

Oct 24, 2026 · 12:40 UTC

Write and improve blog posts

After

Oct 31, 2026 · 00:00 UTC

Manage your Shopify store

Capabilities

Before

Oct 24, 2026 · 12:40 UTC

["Read, draft, publish and update blog articles"]

After

Oct 31, 2026 · 00:00 UTC

["Manage products, collections, pages and blog posts","Review recent orders, product prices and stock levels","Create discount codes and manage product media","Update storefront themes with approval","Research and create marketing content"]

Compare saved observations

Download comparison JSON
Full technical diff · 10 changed fields

changed /release/description

BEFORE
"Helena is your AI marketer for Shopify. Explore your blogs and recent articles, research topics, draft new content, and improve existing posts. Publish or update articles when you approve the action.\n\nHelena uses your saved business preferences and research to keep work relevant to your brand. Save drafts and reports in your workspace and review your content calendar. Publishing, scheduling, and spend changes require your approval.\n\nCreate images, video, and music; compose media; inspect existing assets; and transcribe audio.\n\nRequires an Enrich Labs account with MCP access, a brand workspace, and a connected Shopify account with permission for the requested work."
AFTER
"Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blog posts. Review recent orders to understand which products are selling and plan your next promotion.\n\nCreate discount codes, manage product images and video, and update storefront theme files with your approval. Research keywords and content ideas, create marketing images, video, and music, and keep drafts and reports in your Helena workspace.\n\nNew products and pages start as unpublished drafts. You approve storefront changes and publishing. Order access is read-only; sales summaries cover the orders returned rather than a complete store analytics report.\n\nRequires an Enrich Labs account with MCP access and a connected Shopify store with permission for the requested work."

changed /release/id

BEFORE
"pluginrel_70ae289b91308191a7dbcb900e306412"
AFTER
"pluginrel_ca0762f0a1a88191b1bb12a675e34ebc"

changed /release/interface/capabilities

BEFORE
[
  "Read, draft, publish and update blog articles"
]
AFTER
[
  "Manage products, collections, pages and blog posts",
  "Review recent orders, product prices and stock levels",
  "Create discount codes and manage product media",
  "Update storefront themes with approval",
  "Research and create marketing content"
]

changed /release/interface/composer_icon_url

BEFORE
"https://files.openai.com/content?id=file_0000000047d08230920a3be4dc1266d0"
AFTER
"https://files.openai.com/content?id=file_000000006304820dbd2a612328d82907"

changed /release/interface/default_prompt

BEFORE
"Show my connected Shopify blogs and publishing destinations."
AFTER
"Show my ten most recently updated products, including prices and stock levels."

changed /release/interface/default_prompts

BEFORE
[
  "Show my connected Shopify blogs and publishing destinations.",
  "List my recent Shopify blog posts.",
  "Draft a short Shopify blog article about planning marketing content and save it to my workspace."
]
AFTER
[
  "Show my ten most recently updated products, including prices and stock levels.",
  "Create an unpublished product draft for a canvas tote priced at 29.99 in my store currency.",
  "Review up to 50 orders from the past three weeks and summarize sales by product. Explain any limits in the data."
]

changed /release/interface/logo_url

BEFORE
"https://files.openai.com/content?id=file_00000000e4708230a5d0de871f19d595"
AFTER
"https://files.openai.com/content?id=file_000000001298820dab6990d0bd9a4028"

changed /release/interface/long_description

BEFORE
"Helena is your AI marketer for Shopify. Explore your blogs and recent articles, research topics, draft new content, and improve existing posts. Publish or update articles when you approve the action.\n\nHelena uses your saved business preferences and research to keep work relevant to your brand. Save drafts and reports in your workspace and review your content calendar. Publishing, scheduling, and spend changes require your approval.\n\nCreate images, video, and music; compose media; inspect existing assets; and transcribe audio.\n\nRequires an Enrich Labs account with MCP access, a brand workspace, and a connected Shopify account with permission for the requested work."
AFTER
"Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blog posts. Review recent orders to understand which products are selling and plan your next promotion.\n\nCreate discount codes, manage product images and video, and update storefront theme files with your approval. Research keywords and content ideas, create marketing images, video, and music, and keep drafts and reports in your Helena workspace.\n\nNew products and pages start as unpublished drafts. You approve storefront changes and publishing. Order access is read-only; sales summaries cover the orders returned rather than a complete store analytics report.\n\nRequires an Enrich Labs account with MCP access and a connected Shopify store with permission for the requested work."

changed /release/interface/short_description

BEFORE
"Write and improve blog posts"
AFTER
"Manage your Shopify store"

changed /release/version

BEFORE
"1.0.9"
AFTER
"1.0.10"
Full snapshot data
{
  "canonical_app_id": "asdk_app_6aca79b232548191af995c7ea4da5321",
  "connector_id": "asdk_app_6aca79b232548191af995c7ea4da5321",
  "created_at": "2026-10-16T19:21:52.824226Z",
  "discoverability": "LISTED",
  "id": "plugin_asdk_app_6aca79b232548191af995c7ea4da5321",
  "is_template": false,
  "is_template_instance": false,
  "name": "helena-shopify",
  "release": {
    "app_ids": [
      "asdk_app_6aca79b232548191af995c7ea4da5321"
    ],
    "app_manifest": {
      "apps": {
        "helena-shopify": {
          "id": "asdk_app_6aca79b232548191af995c7ea4da5321",
          "required": true
        }
      }
    },
    "app_templates": [],
    "description": "Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blog posts. Review recent orders to understand which products are selling and plan your next promotion.\n\nCreate discount codes, manage product images and video, and update storefront theme files with your approval. Research keywords and content ideas, create marketing images, video, and music, and keep drafts and reports in your Helena workspace.\n\nNew products and pages start as unpublished drafts. You approve storefront changes and publishing. Order access is read-only; sales summaries cover the orders returned rather than a complete store analytics report.\n\nRequires an Enrich Labs account with MCP access and a connected Shopify store with permission for the requested work.",
    "display_name": "Shopify | Helena AI Marketer",
    "id": "pluginrel_ca0762f0a1a88191b1bb12a675e34ebc",
    "interface": {
      "brand_color": null,
      "capabilities": [
        "Manage products, collections, pages and blog posts",
        "Review recent orders, product prices and stock levels",
        "Create discount codes and manage product media",
        "Update storefront themes with approval",
        "Research and create marketing content"
      ],
      "category": "Business & Operations",
      "composer_icon_dark_url": null,
      "composer_icon_url": "https://files.openai.com/content?id=file_000000006304820dbd2a612328d82907",
      "default_prompt": "Show my ten most recently updated products, including prices and stock levels.",
      "default_prompts": [
        "Show my ten most recently updated products, including prices and stock levels.",
        "Create an unpublished product draft for a canvas tote priced at 29.99 in my store currency.",
        "Review up to 50 orders from the past three weeks and summarize sales by product. Explain any limits in the data."
      ],
      "developer_name": "Enrich Labs",
      "logo_url": "https://files.openai.com/content?id=file_000000001298820dab6990d0bd9a4028",
      "logo_url_dark": null,
      "long_description": "Manage and grow your Shopify store with Helena, your AI marketer. Connect an existing store to review products, prices, and stock levels; create product drafts; improve descriptions and SEO; organize collections; and update pages and blog posts. Review recent orders to understand which products are selling and plan your next promotion.\n\nCreate discount codes, manage product images and video, and update storefront theme files with your approval. Research keywords and content ideas, create marketing images, video, and music, and keep drafts and reports in your Helena workspace.\n\nNew products and pages start as unpublished drafts. You approve storefront changes and publishing. Order access is read-only; sales summaries cover the orders returned rather than a complete store analytics report.\n\nRequires an Enrich Labs account with MCP access and a connected Shopify store with permission for the requested work.",
      "plugin_category_id": "business & operations",
      "privacy_policy_url": "https://www.enrichlabs.ai/privacy",
      "screenshot_urls": [],
      "short_description": "Manage your Shopify store",
      "terms_of_service_url": "https://www.enrichlabs.ai/terms",
      "website_url": "https://www.enrichlabs.ai"
    },
    "keywords": [],
    "onboarding_skill_name": null,
    "requires_local_executor": false,
    "skills": [],
    "version": "1.0.10"
  },
  "scope": "GLOBAL",
  "status": "ENABLED"
}

SHA-256 of public snapshot: a875b3ec78bf509864f290abf83a8e6c2de24ccfc59af1f04ba2bc1c367d91cc