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{
"description": "Create, adapt, or revise paid social feed ads through OpenArt MCP from products, briefs, references, approved copy, or existing results. Use for hooks, product demonstrations, concise offer or message ads, and controlled creative variations. Includes intake, reference analysis, claim verification, sequence design, generation, and audiovisual review. Graphics, presenters, and CTAs are chosen by the brief. No post-production pipeline is required.",
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"skill_md_contents": "---\nname: performance-ads\ndescription: Create, adapt, or revise paid social feed ads through OpenArt MCP from products, briefs, references, approved copy, or existing results. Use for hooks, product demonstrations, concise offer or message ads, and controlled creative variations. Includes intake, reference analysis, claim verification, sequence design, generation, and audiovisual review. Graphics, presenters, and CTAs are chosen by the brief. No post-production pipeline is required.\n---\n\n# OpenArt Performance Ads\n\nBefore interpreting any brief, script or timecoded draft, read\n[intent and script development](references/intent-and-script-development.md). Preserve the intended message,\nrequired facts and exact keywords; actively improve expression, reasoning, actions and flexible beat timing\nin this skill's style. Input detail is not an instruction to execute verbatim. Explicit exact-execution\nconstraints and an approved version requested unchanged remain locked.\n\nWhen the Script Plan revises supplied creative input, END that response by briefly explaining what changed\nand why, then ask whether to use the revised script or follow the original input exactly. Resolve that\nversion choice before generation under [generation approval](references/generation-approval.md);\na Draft/full-quality choice alone is not acceptance of the rewrite.\n\nBefore authoring, read [shared video experience](references/video-experience.md) and\n[product understanding](references/product-understanding.md). Before a generation decision, read\n[generation approval](references/generation-approval.md), including native question UI and wording examples.\nComplete the full prompt and its matching readable Script Plan before showing either for approval; keep\nall spoken and on-screen text in that same version. Default to Seedance 2.5 Draft preview; explicit\nhigh-quality/full-quality delivery defaults directly to Seedance 2.5. Reuse clear approval or an explicit\napproval waiver. These shared rules own the experience flow across every video and variant.\nFor presenter-led promotions, also read [opening hooks](references/opening-hooks.md): establish relevance\nin the first 3–5 seconds and show the product from the first image without forcing a spoken brand pitch.\n\nRead the entrypoint and these shared workflow guides, then follow the relevant references linked below.\nSupporting Markdown is loaded on demand, not automatically in full. Read reference-analysis guides\nfor uploaded reference videos, product research for product URLs, direction before authoring, OpenArt\nexecution before fixing references, duration or request counts, and review before acceptance. Follow nested\nlinks when that decision requires them.\n\nMake a feed ad that gives the intended audience a reason to stop, understand the product and take the requested\nnext step. These are different decisions; do not optimize only the opening. Follow the user's brief and accepted\nchoices before defaults. Presenter footage, stickers, large text, fast cuts and a CTA are not universal requirements.\n\nSee [README](README.md) for installation and output. Match the user's conversation language. Use the requested\nspeech/text languages; when unspecified, infer them from the brief and record material assumptions.\nCreative directions may default to English without changing the commissioned dialogue.\n\nBefore authoring or revising prompts, read [creative preflight](references/creative-preflight.md).\nProduct images and a short brief are a valid starting point; actively design progression and\nperformance within this skill's boundary. Audit the final prompt for unjustified restrictions before submission.\n\n## Locate the task and evidence\n\nUse [intake](references/intake.md) to identify new creation, approved-plan execution, reference adaptation,\noutput repair, or variants. Resume prior work through [project memory](references/project-memory.md).\nDo not replace an approved concept merely because a different hook occurs to you.\n\nFor supplied ads, use [reference understanding](references/reference-understanding.md) to examine the entire\npiece and sound, including product recognition, evidence and payoff. Use\n[product and claims](references/product-and-claims.md) for appearance, offers, testimonials and supported claims.\n\n## Direct the ad\n\nUse [creative direction](references/creative-direction.md) to connect attention to one main communication goal.\nChoose action, demonstration, situation, comparison, humor, sensory detail or graphics according to the task.\nUse [sequence and prompts](references/sequence-and-prompts.md) to assign a role to each shot, word and sound.\nRead [music and sound](references/music-and-sound.md). Normally include product-appropriate BGM, with energy\nsuited to the creative treatment and clear speech; deliberately omit it when the format or user calls for it.\n\nFor alternative hooks, concepts, messages, formats or CTAs, use\n[continuity and variants](references/continuity-and-variants.md). Identify the variable and intended constants.\nA revision to a complete generation can change more than the intended passage; preserve scope in direction\nand verify the actual result.\n\n## Execute and review\n\nApply [OpenArt execution](references/openart-execution.md), read while planning. Resolve live capabilities, real\nreference bindings and authorized generation scope. Complete video requests with generation when feasible;\nhonor prompt-only and analysis requests without submitting jobs.\n\nThis workflow generates the ad's scenes, cuts, audio and any graphics inside the video model's output.\nIt has no Hypit, local stitching or hidden post-production stage. Do not remove essential text or audio just\nto turn a failed generation into a nominal success.\n\nUse [review and delivery](references/review-and-delivery.md) for product/message clarity, actual text and sound,\ncreative intent and variant integrity. Deliver selected videos with prompts, task/settings/reference records\nand honest QA. A creative hypothesis is not a verified conversion improvement.\n"
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