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{
  "description": "Create, adapt, or revise brand commercials with OpenArt MCP, from product images, briefs, reference films, scripts, or existing results. Use for TVC-style brand films, product launches, sensory or narrative commercials, and brand-video variations. Includes intake, full reference analysis, product evidence, creative direction, model generation, and audiovisual review. Delivers model-generated ads without a post-production pipeline; supports prompt-only requests.",
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  "skill_md_contents": "---\nname: tvc\ndescription: Create, adapt, or revise brand commercials with OpenArt MCP, from product images, briefs, reference films, scripts, or existing results. Use for TVC-style brand films, product launches, sensory or narrative commercials, and brand-video variations. Includes intake, full reference analysis, product evidence, creative direction, model generation, and audiovisual review. Delivers model-generated ads without a post-production pipeline; supports prompt-only requests.\n---\n\n# OpenArt TVC\n\nBefore interpreting any brief, script or timecoded draft, read\n[intent and script development](references/intent-and-script-development.md). Preserve the intended message,\nrequired facts and exact keywords; actively improve expression, reasoning, actions and flexible beat timing\nin this skill's style. Input detail is not an instruction to execute verbatim. Explicit exact-execution\nconstraints and an approved version requested unchanged remain locked.\n\nWhen the Script Plan revises supplied creative input, END that response by briefly explaining what changed\nand why, then ask whether to use the revised script or follow the original input exactly. Resolve that\nversion choice before generation under [generation approval](references/generation-approval.md);\na Draft/full-quality choice alone is not acceptance of the rewrite.\n\nBefore authoring, read [shared video experience](references/video-experience.md) and\n[product understanding](references/product-understanding.md). Before a generation decision, read\n[generation approval](references/generation-approval.md), including native question UI and wording examples.\nComplete the full prompt and its matching readable Script Plan before showing either for approval; keep\nall spoken and on-screen text in that same version. Default to Seedance 2.5 Draft preview; explicit\nhigh-quality/full-quality delivery defaults directly to Seedance 2.5. Reuse clear approval or an explicit\napproval waiver. These shared rules own the experience flow across every video and variant.\nFor presenter-led promotions, also read [opening hooks](references/opening-hooks.md): establish relevance\nin the first 3–5 seconds and show the product from the first image without forcing a spoken brand pitch.\n\nRead the entrypoint and these shared workflow guides, then follow the relevant references linked below.\nSupporting Markdown is loaded on demand, not automatically in full. Read reference-analysis guides\nfor uploaded reference videos, product research for product URLs, direction before authoring, OpenArt\nexecution before fixing references, duration or request counts, and review before acceptance. Follow nested\nlinks when that decision requires them.\n\nDirect a brand commercial whose images, product presence and sound express a specific idea. The brand may be\nplayful, accessible, technical, warm or premium. Luxury imagery, a human story and a presenter are not mandatory.\nHonor the user's brief and accepted choices before applying defaults.\n\nFor installation and deliverables, see [README](README.md). Match the user's conversation language and requested\nspeech/text languages. Default to English creative directions when unspecified; infer commissioned speech/text\nlanguage from the brief and state material assumptions.\n\nBefore authoring or revising prompts, read [creative preflight](references/creative-preflight.md).\nProduct images and a short brief are a valid starting point; actively design progression and\nperformance within this skill's boundary. Audit the final prompt for unjustified restrictions before submission.\n\n## Understand the commission\n\nRead [intake](references/intake.md). Identify whether the user needs a new concept, reference adaptation,\nexecution of an approved plan, variants, or correction of an existing result. Do not restart settled creative work.\nUse [project memory](references/project-memory.md) to resume decisions, active jobs and accepted outputs.\n\nFor supplied films, read [reference understanding](references/reference-understanding.md) and inspect the whole\nexperience, including the ending and sound. Use [product and claims](references/product-and-claims.md) to establish\nwhat the product and brand references actually support. Separate style transfer from exact source editing.\n\n## Design the brand experience\n\nUse [creative direction](references/creative-direction.md) to choose a brand idea, visual relationships and\nan appropriate form. Treat the product as part of the idea rather than an unrelated closing insert.\nDevelop only the treatment needed to make the next decision.\nRead [music and sound](references/music-and-sound.md). Normally design a brand-level musical identity and\nemotional progression suited to this product and film, including its ending; do not leave music unspecified.\n\nUse [sequence and prompts](references/sequence-and-prompts.md) to turn the idea into concrete framing, action,\ncamera, material/light, transition, text and sound direction. Plan the closing image within the duration.\nUse [continuity and variants](references/continuity-and-variants.md) for product/world consistency and revisions.\nDesigned shots and generation requests are different units.\n\n## Generate, inspect and deliver\n\nApply [OpenArt execution](references/openart-execution.md), read while planning. Verify live model capabilities,\nbind actual references, submit within authorized scope and preserve receipts. A request for a video calls for\nexecution when feasible; a prompt-only or analysis request stops at that requested deliverable.\n\nThe intended output is a complete model-generated commercial when supported. Internal cuts, graphics,\nmusic and multiple scenes may be directed in the model prompt. Hypit, local stitching and an external\npost-production fallback are not part of this workflow. Resolve a fixed-duration or fidelity mismatch before\npresenting an alternative as equivalent.\n\nUse [review and delivery](references/review-and-delivery.md) to check the whole output against the brief,\nproduct truth and creative intent. Correct the affected request within scope, preserving accepted assets.\nReturn the video, prompt/settings/reference records, selected version and honest QA status.\nA planned treatment, successful task or collection of unassembled shots is not proof of a finished commercial.\n"
}

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