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{
  "description": "Create, adapt or revise phone-native UGC ads through OpenArt MCP. Use for relatable peer recommendations, product discovery, first-look demonstrations and lived-in usage scenes. Turn basic product briefs into conversational scripts with specific everyday reasons to care, meaningful product use and naturally integrated offers. Includes product research, detailed script/reference analysis, performance direction, generation approval and audiovisual review. Professional presenter reviews belong to PGC; UGC styling does not establish a real customer testimonial. No local post-production is required.",
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  "skill_md_contents": "---\nname: ugc\ndescription: Create, adapt or revise phone-native UGC ads through OpenArt MCP. Use for relatable peer recommendations, product discovery, first-look demonstrations and lived-in usage scenes. Turn basic product briefs into conversational scripts with specific everyday reasons to care, meaningful product use and naturally integrated offers. Includes product research, detailed script/reference analysis, performance direction, generation approval and audiovisual review. Professional presenter reviews belong to PGC; UGC styling does not establish a real customer testimonial. No local post-production is required.\n---\n\n# OpenArt UGC\n\nBefore interpreting any brief, script or timecoded draft, read\n[intent and script development](references/intent-and-script-development.md). Preserve the intended message,\nrequired facts and exact keywords; actively improve expression, reasoning, actions and flexible beat timing\nin this skill's style. Input detail is not an instruction to execute verbatim. Explicit exact-execution\nconstraints and an approved version requested unchanged remain locked.\n\nWhen the Script Plan revises supplied creative input, END that response by briefly explaining what changed\nand why, then ask whether to use the revised script or follow the original input exactly. Resolve that\nversion choice before generation under [generation approval](references/generation-approval.md);\na Draft/full-quality choice alone is not acceptance of the rewrite.\n\nBefore authoring, read [shared video experience](references/video-experience.md) and\n[product understanding](references/product-understanding.md). Before a generation decision, read\n[generation approval](references/generation-approval.md), including native question UI and wording examples.\nComplete the full prompt and its matching readable Script Plan before showing either for approval; keep\nall spoken and on-screen text in that same version. Default to Seedance 2.5 Draft preview; explicit\nhigh-quality/full-quality delivery defaults directly to Seedance 2.5. Reuse clear approval or an explicit\napproval waiver. These shared rules own the experience flow across every video and variant.\nFor presenter-led promotions, also read [opening hooks](references/opening-hooks.md): establish relevance\nin the first 3–5 seconds and show the product from the first image without forcing a spoken brand pitch.\n\nRead the entrypoint and these shared workflow guides, then follow the relevant references linked below.\nSupporting Markdown is loaded on demand, not automatically in full. Read reference-analysis guides\nfor uploaded reference videos, product research for product URLs, direction before authoring, OpenArt\nexecution before fixing references, duration or request counts, and review before acceptance. Follow nested\nlinks when that decision requires them.\n\nCreate a persuasive UGC ad that feels like a close, relatable person enthusiastically sharing a useful\ndiscovery and recommending it. Everyday intimacy, tailored personality and contagious positive energy\nare the defining priorities, not a professional presenter reading product facts in a casual room.\nUnderstand the user's intent and develop sparse or detailed drafts into a stronger UGC recommendation.\nPreserve required facts, exact phrases and explicit locks; detail alone does not make a script immutable.\nSee [README](README.md) for installation and deliverables.\n\nBefore authoring or revising prompts, read [creative preflight](references/creative-preflight.md).\nProduct images and a short brief are a valid starting point; actively design progression and\nperformance within this skill's boundary. Audit the final prompt for unjustified restrictions before submission.\n\n## Establish intent and evidence\n\nUse [intake](references/intake.md) to identify the task, reference roles, creator, situation, product and output.\nResume existing work with [project memory](references/project-memory.md), preserving accepted choices and jobs.\nFor a video reference, read [reference understanding](references/reference-understanding.md) and inspect its\ncomplete visual and spoken argument. Do not infer natural performance from a transcript or first frame alone.\nRead [product and claims](references/product-and-claims.md) before writing experiences or demonstrations.\n\nUGC is a creative treatment here. A generated creator is not proof that a customer purchased, tested or\nendorsed the product. A casual home scene alone does not make a cinematic commercial or staged PGC take UGC.\nPGC emphasizes deliberately arranged camera/lighting and structured presentation; this mode emphasizes an\neveryday situation and a personal conversational relationship. Respect explicit hybrid briefs.\n\n## Direct the creator and sequence\n\nRead [creative direction](references/creative-direction.md) to tailor cast, everyday setting,\nrecommendation energy and observable performance to the product and audience.\nBefore developing or improving copy, read [recommendation writing](references/recommendation-writing.md) and\n[latte reference script](references/recommendation-examples.md). Establish why this person would share the product\nwith this listener, connect supported details to everyday consequences, and let the demonstration help explain.\nRead [ad structure and pacing](references/ad-structure-and-pacing.md) to organize that reasoning and fit duration.\nEstablish relevance early; do not default to a claim/offer/CTA recital. Integrate commercial requirements into\nthe conversation. Explicit verbatim instructions, approved unchanged scripts and non-ad/raw-take scope take priority.\nUse [sequence and prompts](references/sequence-and-prompts.md) for exact dialogue, actions, shots and sound.\nRead [music and sound](references/music-and-sound.md) before choosing the audio treatment. Normally include\nlight, product-appropriate background music; deliberately omit it when the format or user calls for unscored sound.\nFit duration to meaningful speech and action rather than stretching the performance.\n\nUse [continuity and variants](references/continuity-and-variants.md) for identity, voice, product state and\nchanges across requests. Distinguish designed shots, generation requests and final deliverables.\nOne complete model-generated video is preferred when feasible. Separate clips are a different output contract.\n\n## Generate, review and deliver\n\nApply [OpenArt execution](references/openart-execution.md), read while planning. Use its live models and exact\nschemas, bind real reference assets, save receipts, recover outstanding jobs and stay within authorized scope.\nUse the shared Draft/full-quality selection; honor an explicitly specified model. A prompt-only request ends with prompts, not media jobs.\n\nThe model generates any requested shot changes, speech, ambience, music or captions inside its output.\nNo Hypit, local stitching, external dubbing or promised later graphics repair is part of this skill.\nCarry the chosen music treatment into the generation prompt and listening review. Captions follow the brief;\ndo not remove required speech or planned music after a generation error without resolving the mismatch.\n\nUse [review and delivery](references/review-and-delivery.md) to check full playback, natural behavior, actual\nwords, lip sync, product fidelity, handling and identity. Fix the failed request within scope and inspect again.\nDeliver the selected video or explicitly agreed clip set, complete prompts, task/settings/reference records\nand accepted/rejected/unverified QA. Never equate successful submission with a convincing creator performance.\n"
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