Update to Ads by HYPD AI: Google & Meta

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    "description": "HYPD analyzes your advertising platforms, analytics, ecommerce, and search data and is built for PPC and paid media marketers, agencies, freelancers, ecommerce brands, and small business owners.\n\nPlatforms\nHYPD works with your Google Ads, Meta Ads, Microsoft Advertising (formerly Bing Ads), LinkedIn Ads, Google Analytics 4, Merchant Center, and Google Search Console accounts.\n\nIncluded marketing data\nBuilt-in competitor-analysis tools help marketers research competing ads in the Google and Meta ad libraries, research keywords (Keyword Planner), analyze Google SERPs and Google Shopping data, find competitors and audit landing pages.\n\nUse HYPD to:\n- Run detailed Google Ads audits across campaigns, ad groups, ads, keywords, search terms, bidding strategies, budgets, and conversion tracking.\n- Mine Google Ads search terms to find high-intent queries, new keyword opportunities, irrelevant searches, negative-keyword ideas, and non-converting spend.\n- Diagnose Google Ads performance changes and wasted spend by comparing metrics such as CPC, CTR, conversions, CPA, and ROAS across periods, campaign types, devices, locations, and audiences.\n- Discover keywords using Keyword Planner data and forecast potential impressions, clicks, CPC, demand, and advertising costs.\n- Analyze Meta Ads at the campaign, ad-set, ad, and creative levels to understand spend, reach, clicks, conversions, CPA, and ROAS.\n- Identify winning and fatigued Meta creatives, compare audiences and placements, and investigate delivery, pixel, catalog, or product-feed issues.\n- Diagnose GA4, consent, attribution, conversion-tracking, and funnel problems, including differences between advertising platforms and GA4.\n- Troubleshoot Merchant Center disapprovals, product-feed problems, weak Shopping visibility, price competitiveness, and underperforming products.\n- Investigate website and organic-search traffic declines, audit landing pages, plan campaign tests, and prepare reports for business owners or clients.\n\nSolutions\nFor eCommerce shops and SMBs, HYPD connects all important marketing data and turns it into clear answers about budgets, results, and next steps. eCommerce shops can also investigate product-feed issues, Shopping performance, customer journeys, and revenue attribution.\n\nFor agencies and freelancers, HYPD helps analyze multiple client accounts, explain performance changes, uncover optimization opportunities, and prepare client-ready reports.\n\nHYPD is read-only: it analyzes data and recommends actions but does not change campaigns, budgets, ads, or account settings.",
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