← Toffu for Google AdsCONTENT HISTORY
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Update to Toffu for Google Ads
Snapshot Nov 3, 2026 · 06:12 UTC · version 1.0.0
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{
"description": "Weekly Google Ads performance report with Toffu. Use when the user asks for a weekly report, a week-over-week comparison, or how last week went. Compares the last 7 days with the 7 days before and highlights the best and worst campaigns and changes over 20%.",
"included_files": [],
"name": "weekly-report",
"skill_md_contents": "---\nname: weekly-report\ndescription: Weekly Google Ads performance report with Toffu. Use when the user asks for a weekly report, a week-over-week comparison, or how last week went. Compares the last 7 days with the 7 days before and highlights the best and worst campaigns and changes over 20%.\n---\n\n# Google Ads weekly report\n\nUse the Toffu tools only. This skill changes nothing.\n\n## Steps\n\n1. Call `get_account_context`. If several Google Ads accounts are connected, ask which one. Pass its id as `account_ids` `{\"google_ads\": \"<id>\"}` to `query_campaign_performance`, and as `account_id` to the other tools.\n2. Call `query_campaign_performance` for the last 7 full days (end date = yesterday), then for the 7 days before.\n3. For the account and for each campaign, compute for both weeks: spend, impressions, clicks, CTR = clicks / impressions, conversions, CPA = spend / conversions, ROAS = conversion_value / spend. When the denominator is 0, show \"n/a\" (no impressions, no conversions or no spend), never 0 or infinity.\n4. Report:\n - Account totals for both weeks, with the change in percent.\n - The 3 best campaigns by ROAS and the 3 worst by CPA (campaigns with spend only).\n - Every campaign whose CPA, ROAS, conversions or spend changed by more than 20%, marked as better or worse. Percent change = (this week - last week) / last week. When last week is 0 or n/a, show \"new\" instead of a percent.\n5. End with at most 3 recommended next steps. If the user wants a change, use the matching `propose_update_campaign` call, show the preview, and call `apply_change` only after the user confirms.\n\n## Rules\n\n- Use the account currency.\n- A change on fewer than 10 conversions is noise. Say so instead of calling it a trend.\n- Say \"no data\" when conversion value is missing, and leave ROAS out.\n"
}SHA-256 of public snapshot: cc4ffd36dab12271d420294a9d72682e9919621f6b6a8430216e5da8577676ba