Update to Pilot

{
  "description": "Audits a Google Ads account in read-only mode through the Pilot MCP server: structure, spend without conversions, search terms, bidding, conversion tracking, ad strength, recommendations and recent changes, then returns a prioritized findings report. Use when the user asks to audit, review or health-check a Google Ads account. Triggers: audit Google Ads, review my Google Ads account, account health check. Déclencheurs : audit Google Ads, auditer un compte Google Ads, bilan de santé du compte, revue de compte Google Ads.",
  "included_files": [],
  "name": "google-ads-account-audit",
  "skill_md_contents": "---\nname: google-ads-account-audit\ndescription: \"Audits a Google Ads account in read-only mode through the Pilot MCP server: structure, spend without conversions, search terms, bidding, conversion tracking, ad strength, recommendations and recent changes, then returns a prioritized findings report. Use when the user asks to audit, review or health-check a Google Ads account. Triggers: audit Google Ads, review my Google Ads account, account health check. Déclencheurs : audit Google Ads, auditer un compte Google Ads, bilan de santé du compte, revue de compte Google Ads.\"\ncompatibility: \"Requires the Pilot MCP server (https://app.pilot.braike.com/mcp) connected in the client and authorized on a workspace with a Google Ads account attached.\"\nmetadata:\n  pilot-mcp-server: \"https://app.pilot.braike.com/mcp\"\n  pilot-mcp-tools: \"google_list_accounts google_get_account_summary google_list_campaigns google_get_campaign_performance google_list_bidding_strategies google_get_search_terms_report google_get_keyword_performance google_list_conversion_actions_detailed google_get_ad_strength google_get_recommendations google_get_optimization_score google_get_change_history pilot_diagnose_wasted_spend pilot_account_concentration pilot_data_freshness\"\n  pilot-mcp-read-only: \"true\"\n---\n\n# Google Ads account audit\n\nAudit one Google Ads account and hand back a short, prioritized list of findings, each backed by numbers from the account. Answer in the user's language.\n\n## Requirements\n\n- **Required MCP server:** Pilot MCP (`https://app.pilot.braike.com/mcp`), authorized on the workspace that holds the account.\n- **Optional MCP servers:** a file storage server to save the report, a team messaging server to share it, a note-taking server to keep the findings. None is needed to run the audit.\n- **Read-only:** never call a tool that creates, updates, pauses or deletes anything, on Pilot or on any other server. Every recommendation is written for a person to apply.\n\n## Tools\n\n- `google_list_accounts`: the accounts attached to the workspace, with their IDs.\n- `google_get_account_summary`: account totals for the period.\n- `google_list_campaigns`: campaigns, status, channel type and budget.\n- `google_get_campaign_performance`: cost, clicks, conversions and value per campaign.\n- `google_list_bidding_strategies`: portfolio bidding strategies and their targets.\n- `google_get_search_terms_report`: the queries that triggered the ads.\n- `google_get_keyword_performance`: keyword metrics.\n- `google_list_conversion_actions_detailed`: conversion actions, counting, attribution and status.\n- `google_get_ad_strength`: ad strength of responsive search ads.\n- `google_get_recommendations`: Google's own recommendations.\n- `google_get_optimization_score`: the account optimization score.\n- `google_get_change_history`: recent changes, to date any break.\n- `pilot_diagnose_wasted_spend`: campaigns that spend without converting, or whose cost per acquisition is far above the account median.\n- `pilot_account_concentration`: how many campaigns carry 80% of the spend.\n- `pilot_data_freshness`: whether Pilot's collected data is current.\n\n## Steps\n\n1. Call `google_list_accounts`. If several accounts are attached, ask which one to audit, unless the user named it. Use its ID as `customer_id` in every Google Ads call.\n2. Call `pilot_data_freshness` with `platform: \"google\"`. If the data is stale or missing, say so at the top of the report and rely on the live Google Ads tools.\n3. Set the period: the last 30 days by default (`date_range: \"LAST_30_DAYS\"`), or the period the user gave.\n4. Read the account: `google_get_account_summary`, `google_list_campaigns`, `google_get_campaign_performance`.\n5. Read where money leaks: `pilot_diagnose_wasted_spend` with `platform: \"google\"`, then `google_get_search_terms_report` and `google_get_keyword_performance` on the campaigns that spend most.\n6. Read the setup: `google_list_bidding_strategies`, `google_list_conversion_actions_detailed`, `google_get_ad_strength`.\n7. Read the context: `pilot_account_concentration`, `google_get_optimization_score`, `google_get_recommendations`, `google_get_change_history`.\n8. Write the report. Rank findings by money at stake. Quote the figure behind each finding, and the period.\n\n## Output\n\nA report with these sections, in the user's language:\n\n1. **Summary**: three lines on the account's state and the top three priorities.\n2. **Findings**: a table with the finding, the evidence (figure and period), the estimated stake, and the suggested action.\n3. **Tracking**: what the conversion setup counts, and any doubt about it.\n4. **Next steps**: the actions to take, in order, for a person to apply in Google Ads.\n\n## Rules\n\n- Never compute a ratio on an empty denominator: write that the value is not available, not zero.\n- Do not judge a campaign on fewer conversions than the account usually needs to be stable; say the volume is too low.\n- Keep Google's recommendations separate from your own findings, and treat them as suggestions.\n- If a tool is refused because an account is not attached, show the list of usable accounts from the message and stop.\n\n## Examples\n\n- \"Audit my Google Ads account for the last 30 days.\"\n- \"Fais l'audit de mon compte Google Ads, en priorisant ce qui coûte le plus.\"\n- \"Quels sont les trois chantiers prioritaires sur le compte Google Ads de la boutique ?\"\n"
}