Update to HYPD.AI Search Ads

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      "long_description": "HYPD.AI Search Ads works with authorized Microsoft Advertising accounts (formerly Bing Ads) to help advertisers, agencies, ecommerce teams, and paid-search specialists analyze performance, audit account structure, diagnose inefficient spend, and prioritize practical campaign improvements.\n\nUse it to:\n\n• Discover authorized customers and accounts, confirm the correct account, and understand its hierarchy.\n\n• Review campaign status, type, budget, delivery, and performance to see where spend and results are concentrated.\n\n• Analyze available impressions, clicks, spend, CTR, CPC, conversions, conversion rate, CPA, revenue, and ROAS for a date range.\n\n• Compare campaigns, ad groups, ads, and keywords to find strong performers, waste, anomalies, and budget opportunities.\n\n• Flag areas spending without conversions, exceeding a target CPA, falling below a target ROAS, or declining over time.\n\n• Review keywords for high costs, low CTR, strong conversions, weak match types, and relevance issues.\n\n• Analyze search terms for irrelevant or low-intent traffic and prepare negative-keyword suggestions for human review.\n\n• Compare ad results, identify weak creative, and prioritize headlines, descriptions, offers, or calls to action for testing.\n\n• Compare reporting periods and investigate whether changes come from costs, engagement, demand, targeting, or post-click results.\n\n• Audit account structure and budget pacing for inactive entities, fragmented traffic, naming issues, constraints, or underspending.\n\nHYPD.AI is read-only: it analyzes connected Microsoft Advertising data and recommends improvements, but cannot modify campaigns, bids, budgets, ads, keywords, targeting, tracking, users, or account settings.\n\nHYPD.AI is an independent product and is not affiliated with or endorsed by Microsoft. Microsoft, Bing and Microsoft Advertising are trademarks of the Microsoft group of companies.",
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