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{
"description": "Brainstorms and evaluates domain names for a website: brandable, keyword and local options, extension advice and a selection checklist, for new businesses and projects.",
"included_files": [],
"name": "domain-names",
"skill_md_contents": "---\nname: domain-names\ndescription: \"Brainstorms and evaluates domain names for a website: brandable, keyword and local options, extension advice and a selection checklist, for new businesses and projects.\"\n---\n\n# Domain Names\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Purpose\nBrainstorm 15 to 20 domain ideas (or the number the user asks for) in four styles, compare the strongest 5, recommend an extension and give a checklist for the final choice. It serves new businesses, rebrands, side projects and personal sites. You cannot check live availability, so the result is a shortlist to verify, never a promise that a name is free.\n\n## Before you start\n- Read: the business or project name, what it does, location if local, audience, market language and growth plans (more cities, new products).\n- Ask at most 2 questions, only if missing: \"Must the domain match your business name?\" and \"Do you serve one city or country, or everywhere?\" Otherwise assume, state it in one line at the top and proceed.\n- Reply in the user's language. Domains are typed in Latin letters in practice: for a name from another script (Hebrew, Arabic, Greek), use the most common spelling and list the variants people may type.\n\n## How to generate ideas\nWrite 4 to 5 ideas per group (fewer when the user asks for a smaller total), all lowercase, with no hyphens or numbers unless the user asks.\n\n| Group | Method | Example pattern |\n|---|---|---|\n| Exact or keyword | The business name as is, or name plus core service | harborphysio.com |\n| Brandable | Compound words, or the name plus a short prefix or suffix (get, try, hello, hq, studio, co) | getharbor.com, harborhq.com |\n| Local | City, region or neighborhood plus service or name | leedsdogwalker.co.uk |\n| Short or invented | Coined words of 5 to 9 letters, blended roots, clear vowels | two roots that hint at the promise |\n\nRules while brainstorming:\n- A keyword in the domain is not a ranking shortcut. Choose for memory and trust; content earns rankings.\n- Put the city in only if the business will stay local; it limits a business that plans to expand.\n- Avoid creative misspellings (kwik, xpress), letters that double at a word join (fitnessstudio) and sound-alikes (for, four, 4).\n- Read each idea in lowercase with no spaces to catch hidden words: \"speedofart\" also reads \"speedo fart\".\n- Never include someone else's brand or trademark (\"iphonerepairpro\" invites a complaint).\n\n## Evaluate the top 5\nFor each finalist give:\n- Why it works, in one line.\n- Length: characters before the dot, counted exactly.\n- Spelling risk: Low, Medium or High, with the reason.\n- Radio test: could someone type it correctly after hearing it once?\n\n## Extension advice\n- .com first: it is what people guess and type by habit.\n- Local business: a country extension (.co.uk, .de, .ca, .com.au) signals you are local and is a strong choice there. Some country extensions have residency or registration rules; the registrar shows them.\n- Newer extensions (.studio, .shop, .app, .io) can suit creative or tech brands, but visitors still type .com by habit, so own the .com too if possible. A .co address is often mistyped as .com.\n- Avoid hyphens and numbers: hard to say aloud, easy to forget, and they can look spammy.\n\n## If the favorite is taken\n1. See what is on it. An active business with a similar name is a trademark and confusion risk: move on.\n2. A parked \"for sale\" page may be buyable at a premium. Consider it only if the name is truly worth it, and pay through the registrar's broker or an escrow service.\n3. Otherwise add a modifier (get, hq, the city), switch to the country extension or take the next finalist.\n\n## Registration tips\n- Register in the business owner's own account, never only in a designer's or agency's.\n- Turn on auto-renew and the registrar's privacy protection for the owner's contact details where offered.\n- If budget allows, also register the obvious misspelling and the other main extension, and redirect both to the main domain.\n\n## Output format\n```text\nAssumptions: [one line]\n\nDomain ideas (availability not checked)\nExact or keyword: [4 to 5 ideas]\nBrandable: [4 to 5 ideas]\nLocal: [4 to 5 ideas]\nShort or invented: [4 to 5 ideas]\n\nTop 5\n| Domain | Why it works | Length | Spelling risk | Radio test |\n\nMy pick: [domain], because [one line]\nExtension advice: [2 to 3 lines for this business]\n\nSelection checklist\n[ ] Easy to say aloud and understood the first time\n[ ] Easy to spell: no hyphens, numbers or doubled letters\n[ ] Ideally 15 characters or fewer before the dot\n[ ] No trademark conflict or confusion with an existing business\n[ ] Matching social handles free on the platforms you use\n[ ] Still fits if the business grows\n\nAvailability: I cannot check live availability, prices or trademarks. Search the shortlist at a domain registrar or in your website builder's domain search, and check your national trademark register before you buy.\n```\n\n## Quality checks\n- 15 to 20 ideas (or the number the user asked for) across the four groups, no duplicates, all lowercase.\n- Every length is counted correctly and excludes the extension.\n- No hyphens, numbers, trademarks or famous brand names inside any idea.\n- Each top 5 entry has a reason, length, spelling risk and radio test result.\n- A local business gets a country extension option; everyone gets the .com advice.\n- The reply says clearly that availability and trademarks were not checked.\n\n## Next step\nOffer brand-kit to build taglines, colors and fonts around the chosen name, or launch-checklist when the domain is ready to connect.\n"
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