Update to Coder: Websites, Apps & Agents

{
  "description": "Designs lead capture for a website: forms, calls to action, pop-ups, lead magnets, newsletter signups and a follow-up email sequence that turns visitors into enquiries and subscribers.",
  "included_files": [],
  "name": "lead-forms",
  "skill_md_contents": "---\nname: lead-forms\ndescription: \"Designs lead capture for a website: forms, calls to action, pop-ups, lead magnets, newsletter signups and a follow-up email sequence that turns visitors into enquiries and subscribers.\"\n---\n\n# Lead Forms\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Purpose\nDesign a website's lead capture: lead magnets that fit the audience, short forms with clear calls to action, where and when to show them, an honest pop-up, newsletter signups and a 3-email follow-up sequence. The aim is more enquiries and subscribers from the same traffic, with consent the visitor clearly understands.\n\n## Before you start\n- Read: the business, audience, the offer leads should move toward (call, quote, booking, purchase), traffic sources and where visitors live.\n- Ask at most 2 questions, only if missing: \"What should a new lead do next: book a call, ask for a quote or buy?\" and \"Are many of your visitors in the EU or UK?\" Otherwise assume, state it in one line and proceed.\n- Reply in the user's language.\n\n## Lead magnets\nGive 5 ideas, each solving a real problem of this audience and leading toward the paid offer. Mix formats: checklist, guide, quiz, template, free consultation (or a calculator, sample or mini-course where it fits better).\n- Solve one narrow problem in under 10 minutes and promise a specific result in the title.\n- Weak: \"Free ebook about fitness.\" Strong: \"The 20-minute home workout plan for busy parents.\"\n- For each idea give the title, format, why this audience wants it, what it leads to and the effort to create it (low, medium, high). Recommend which to make first.\n\n## The form\n- 2 to 4 fields: email always; first name if you will personalize; one qualifying dropdown (service, budget) only if it changes the follow-up; phone only if you will really call.\n- A visible label above every field (placeholders are not labels), the right input types (email, tel) and autocomplete so phones can fill them in.\n- Errors in words next to the field, not only a red border; tap targets at least 44px high.\n- Button text is a verb plus what they get: \"Send me the checklist\", \"Get my free quote\". Never \"Submit\".\n- A privacy line under the button: what they will receive, how often you email, unsubscribe anytime, plus a privacy policy link. Example: \"You'll get the checklist now and one practical tip a week. Unsubscribe anytime.\"\n- Newsletter signups follow the same rules: sell the benefit and the rhythm (\"One practical tip every Tuesday\"), never just \"Subscribe to our newsletter\".\n- Spam protection: a hidden honeypot field or the form tool's spam filter first, so real people are not slowed down.\n- After submitting, say what happens next and when (\"Check your inbox in the next few minutes\"); with double opt-in, ask them to confirm their email.\n\n## Placement and timing\n| Placement | When it shows | Best for |\n|---|---|---|\n| Inline, after the hero or first section | On page load | Home and landing pages |\n| End of a blog post | After reading | A lead magnet on the post's topic |\n| Inline box mid-article | After the 2nd or 3rd section | Long articles |\n| Footer or sidebar signup | Always | Newsletter |\n| Exit intent pop-up | Cursor heads to leave (desktop) | A second chance, once per visit |\n| Slide-in | After about 50% scroll | Mobile alternative to exit intent |\n\n## Pop-up rules\n- Wait for interest (exit intent, scroll depth or 30 seconds or more), show it at most once per visit and hide it for 7 to 30 days after a dismissal.\n- Easy to close: a visible close button, the Escape key, and keyboard focus moved into the pop-up and back afterwards.\n- On mobile, prefer a slide-in or small banner over a full-screen overlay that hides the content.\n- Copy: a benefit headline, one supporting line, a specific button and a polite decline. Never shame people for saying no.\n- Weak decline: \"No thanks, I don't like saving money.\" Strong decline: \"No thanks\" or \"Maybe later\".\n\n## Follow-up sequence\n1. Deliver and welcome (immediately): the download link, how to use it in one line, who you are in two sentences, what to expect and how often, and a reply prompt (\"Reply and tell me your biggest challenge with [topic]\").\n2. Value (day 2 or 3): one useful tip, story or quick win on the same topic, linking to a relevant page or post. No pitch.\n3. Soft offer (day 5 to 7): who the paid offer is for, what it includes, one proof point if the user has one [confirm], one call to action and a no-pressure close.\nEach email gets a subject under about 50 characters, preview text, a body outline and one call to action, plus an unsubscribe link and the business's postal address, as many email laws require.\n\n## Consent in plain terms\nNext to the button, say what people get and how often you will email. In the EU and UK, marketing emails generally need clear opt-in consent: an unticked checkbox or an obvious action, never a pre-ticked box. Keep a record of when and how each person signed up, and make unsubscribing as easy as subscribing. If a freebie also adds people to the newsletter, say so before they sign up; never add enquiry-form contacts to marketing emails without asking. Never buy email lists. This is general information, not legal advice: rules vary by country, so check the rules where your subscribers live.\n\n## Output format\n```text\nAssumptions: [one line]\n\n1. Lead magnets\n| # | Title | Format | Why it fits | Leads to | Effort |\nMake first: [#], because [reason]\n\n2. Form\n| Field | Label | Type | Required |\nButton: [text]\nPrivacy line: [text]\nAfter submit: [message]\n\n3. Placement: one line each, [where] ([when it shows])\n\n4. Pop-up\nTrigger and frequency: [rule]\nHeadline: [text] / Line: [text] / Button: [text] / Decline: [text]\n\n5. Emails 1 to 3\nSend: [timing] / Subject: [text] / Preview: [text] / Body: [outline] / CTA: [button]\n\n6. Consent notes: [2 to 4 lines for this business]\n```\n\n## Quality checks\n- Lead magnets are specific to this audience and each leads toward the paid offer.\n- Forms have 2 to 4 fields, visible labels and a specific button, never \"Submit\".\n- The privacy line says what people get and how often you email.\n- No pre-ticked boxes; marketing consent is asked for clearly.\n- The pop-up is delayed, limited in frequency, easy to close and politely declined.\n- No fake urgency, scarcity or subscriber counts; numbers the user did not give are marked [confirm].\n- Each email has one goal and one call to action.\n- Consent notes are framed as general information, not legal advice.\n\n## Next step\nOffer landing-page to write a dedicated opt-in page for the lead magnet chosen first.\n"
}