Update to Artispreneur

{
  "description": "Find an artist's distinctive position and write a one-paragraph positioning statement, three tagline options, and a voice guide (three adjectives plus a tone sentence). Use when the user asks 'what makes me different', 'help me find my brand', 'what should my tagline be', or when bios, EPKs, and content feel generic.",
  "included_files": [],
  "name": "brand-positioning",
  "skill_md_contents": "---\nname: brand-positioning\ndescription: \"Find an artist's distinctive position and write a one-paragraph positioning statement, three tagline options, and a voice guide (three adjectives plus a tone sentence). Use when the user asks 'what makes me different', 'help me find my brand', 'what should my tagline be', or when bios, EPKs, and content feel generic.\"\nmetadata:\n  author: Artispreneur\n  version: \"2.0.0\"\n  desk: Content\n  group: \"Studio\"\n  display_name: \"Brand Positioning\"\n  website: https://www.artispreneur.com\n---\n\n# Brand Positioning\n\n> The one true thing about you that no other artist in your genre can say.\n> *Content desk · Studio · about 20 minutes*\n\n## When to use\n\n- The artist sounds like everyone else in their genre.\n- Before writing a bio, EPK, or brand guidelines.\n- Before a rebrand or a new project era.\n\n## Ask first\n\nRead the artist profile first (`artist-profile.md`, or the profile pasted in chat) and only ask for what is missing. Ask in one short batch.\n\n- Who the music is for (real people, not 'everyone').\n- Three artists the audience also loves, and how this artist differs from each.\n- What fans say about the artist in their own words.\n- Facts about life, place, process, or craft that are true and specific.\n- What the artist refuses to do or be.\n\n## Workflow\n\n1. Map the competitive set: 3 to 5 similar artists and what each is known for.\n2. List true, specific facts about the artist that are hard to copy: place, process, story, skill, community.\n3. Find the overlap between what the audience cares about and what only this artist can claim.\n4. Write the statement: **For [audience] who [need or desire], [artist] is the [frame of reference] that [benefit] because [reason to believe].**\n5. Write three tagline options in different styles (plain, poetic, bold).\n6. Write the voice guide: three adjectives and one sentence on tone, plus one example caption in that voice.\n7. Test it: would a stranger in the genre be able to say the same sentence? If yes, sharpen it.\n\n## Deliverables\n\n- One-paragraph positioning statement.\n- Three tagline options.\n- Voice guide with one example caption.\n- Competitive-set table.\n\nSave each deliverable as a Markdown file if file tools are available; otherwise present it in the conversation.\n\n## Quality checks (run before handing over)\n\n- [ ] The statement names a real audience and a real reason to believe.\n- [ ] A competitor could not truthfully claim the same sentence.\n- [ ] Every proof point is true and checkable.\n- [ ] Taglines are under 12 words.\n\n## Guardrails\n\n- Do not borrow another artist's slogan or signature phrase.\n- Position on the artist's real qualities; do not manufacture a persona.\n- Never invent facts, numbers, credits, quotes, placements, or contacts. If the artist has not supplied something, ask or mark it `[CONFIRM]`.\n- Label every estimate as an ESTIMATE and show the formula or assumption behind it.\n- Never collect, solicit, or process Restricted Data: payment card data (PCI DSS), protected health information (PHI), government identifiers (Social Security numbers, ITINs, EIN digits, passport or driver's license numbers), or access credentials and authentication secrets (passwords, API keys, MFA/OTP codes, bank logins). The artist enters sensitive information directly on official sites.\n- Gather only the minimum task-specific input required; never request full conversation history, raw chat transcripts, or precise user location data (street addresses or GPS coordinates).\n- Do not display subscription plans, promote paid upgrades, sell digital goods/credits, or embed checkout flows.\n- Draft first. Never claim anything was filed, registered, sent, posted, uploaded, or paid. The artist takes every outside action.\n\n## Hand-offs\n\n- `create-an-artist-bio`: write bios from the positioning\n- `write-brand-guidelines`: lock the voice into a system\n- `create-an-epk`: build the kit around the angle\n\n## Start with\n\n> Help me find what makes me different. Here are three artists I get compared to.\n\n---\n*Artispreneur · Art Means Business · https://www.artispreneur.com*\n"
}