Update to Artispreneur

{
  "description": "Build a dated press email sequence (five core emails plus an optional graceful close) around one real, newsworthy hook, with a target list and tracking. Use when the user asks for a PR plan, a press campaign, 'get my music reviewed', or 'write the press emails for my release'.",
  "included_files": [],
  "name": "pr-campaign",
  "skill_md_contents": "---\nname: pr-campaign\ndescription: \"Build a dated press email sequence (five core emails plus an optional graceful close) around one real, newsworthy hook, with a target list and tracking. Use when the user asks for a PR plan, a press campaign, 'get my music reviewed', or 'write the press emails for my release'.\"\nmetadata:\n  author: Artispreneur\n  version: \"2.0.0\"\n  desk: Press\n  group: \"Outreach\"\n  display_name: \"PR Campaign\"\n  website: https://www.artispreneur.com\n---\n\n# PR Campaign\n\n> A 5-email press sequence built around one real, newsworthy hook.\n> *Press desk · Outreach · about 30 minutes*\n\n## When to use\n\n- A release, video, tour, or milestone is coming and the artist wants coverage.\n- Past press attempts were random and unanswered.\n- The artist needs a repeatable outreach rhythm.\n\n## Ask first\n\nRead the artist profile first (`artist-profile.md`, or the profile pasted in chat) and only ask for what is missing. Ask in one short batch.\n\n- The release or event and its date.\n- The hook: what is genuinely new, local, timely, or story-worthy.\n- Genre and target outlets (use `directory-search`).\n- Proof: previous coverage, notable collaborators, milestones (with sources).\n- EPK and streaming links.\n\n## Workflow\n\n1. Test the hook. A good hook is true, specific, and relevant now (a date, a place, a milestone, a collaboration, a cause, or an unusual story). 'New single out now' alone is not a hook.\n2. Build the target list of 10 to 30 outlets and writers that cover this genre and region. Verify they are active.\n3. Draft the five core emails, each with a new reason to read, and keep each under about 150 words. Weeks are counted from the first send: week 1 introduction, week 2 follow-up with one new detail, week 5 check-in asking what they are looking for, week 8 update with news, week 10 polite referral request.\n4. Optional week 12: a short, gracious close that leaves the door open. No guilt trips.\n5. Personalize the first line for each recipient from something real in their recent work.\n6. Create the tracker and the rule: stop contacting anyone who declines or asks to stop.\n7. Plan the asset kit: EPK link, streaming link, photos, and a one-sentence pitch.\n\n## Deliverables\n\n- Hook statement.\n- Target list.\n- Five-email sequence plus optional close with send dates.\n- Tracking sheet.\n\nSave each deliverable as a Markdown file if file tools are available; otherwise present it in the conversation.\n\n## Output template\n\nEmail skeleton (fill every bracket from real facts):\nSubject: [specific, honest subject]\nHi [name], I'm [artist], a [genre] [artist type] from [place]. [Hook in one sentence]. [Proof point, if sourced]. You can hear it here: [link]. [One question or easy next step]. Thanks for your time, [name and handle].\n\n## Quality checks (run before handing over)\n\n- [ ] The hook is true and specific.\n- [ ] Each email adds something new.\n- [ ] Subject lines are honest and specific.\n- [ ] Proof points are sourced.\n- [ ] The sequence stops when someone declines.\n\n## Guardrails\n\n- Do not invent coverage, quotes, or numbers.\n- No pressure or guilt language.\n- Respect unsubscribe or stop requests immediately.\n- Identify yourself clearly in every email.\n- Never invent facts, numbers, credits, quotes, placements, or contacts. If the artist has not supplied something, ask or mark it `[CONFIRM]`.\n- Label every estimate as an ESTIMATE and show the formula or assumption behind it.\n- Never collect, solicit, or process Restricted Data: payment card data (PCI DSS), protected health information (PHI), government identifiers (Social Security numbers, ITINs, EIN digits, passport or driver's license numbers), or access credentials and authentication secrets (passwords, API keys, MFA/OTP codes, bank logins). The artist enters sensitive information directly on official sites.\n- Gather only the minimum task-specific input required; never request full conversation history, raw chat transcripts, or precise user location data (street addresses or GPS coordinates).\n- Do not display subscription plans, promote paid upgrades, sell digital goods/credits, or embed checkout flows.\n- Draft first. Never claim anything was filed, registered, sent, posted, uploaded, or paid. The artist takes every outside action.\n\n## Hand-offs\n\n- `directory-search`: find outlets\n- `media-outreach`: personalize pitches per writer\n- `create-an-epk`: the press kit\n- `release-music-with-dsp`: align with release timing\n\n## Start with\n\n> Build a press campaign for my release. Here's my hook and my links.\n\n---\n*Artispreneur · Art Means Business · https://www.artispreneur.com*\n"
}