← Supermetrics Marketing AgentCONTENT HISTORY

Update to Supermetrics Marketing Agent

Snapshot Nov 15, 2026 · 12:08 UTC · version 4.1.6

WHAT CHANGED

Package or technical metadata updated

Package or technical metadata updated

Observed in package metadata. These changes alone do not establish a new customer-facing feature.

Save Supermetrics Marketing Agent and check future changes in Following.

Up to 3 plugins free · no card required.

All fields and original values.

Declared skills

Before

Nov 9, 2026 · 00:09 UTC

[{"description":"Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are t...

After

Nov 15, 2026 · 12:08 UTC

[{"description":"Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are t...

Composer icon url

Before

Nov 9, 2026 · 00:09 UTC

https://files.openai.com/content?id=file_000000002d7c8210a40be98e3913dbd4

After

Nov 15, 2026 · 12:08 UTC

https://files.openai.com/content?id=file_00000000264c81f4af8e0500077468f9

Logo url

Before

Nov 9, 2026 · 00:09 UTC

https://files.openai.com/content?id=file_000000000e3c81f48315f7245d33beb0

After

Nov 15, 2026 · 12:08 UTC

https://files.openai.com/content?id=file_00000000231081f4b0e4a154b5b7af37

Keywords

Before

Nov 9, 2026 · 00:09 UTC

["social media","ad campaigns","advertising campaigns","ads campaign management","marketing attribution","analytics reporting","performance analytics","marketing insights","ads reporting","advertising reporting","ads manager","meta ads m...

After

Nov 15, 2026 · 12:08 UTC

["social media","ad campaigns","advertising campaigns","ads campaign management","marketing attribution","analytics reporting","performance analytics","marketing insights","ads reporting","advertising reporting","ads manager","meta ads m...

Compare saved observations

Download comparison JSON
Full technical diff · 6 changed fields

changed /release/id

BEFORE
"pluginrel_ea43e27a18ac8191baa1c1c31982ccfc"
AFTER
"pluginrel_bb8b48d71b1c8191a7b4266725f9c23f"

changed /release/interface/composer_icon_url

BEFORE
"https://files.openai.com/content?id=file_000000002d7c8210a40be98e3913dbd4"
AFTER
"https://files.openai.com/content?id=file_00000000264c81f4af8e0500077468f9"

changed /release/interface/logo_url

BEFORE
"https://files.openai.com/content?id=file_000000000e3c81f48315f7245d33beb0"
AFTER
"https://files.openai.com/content?id=file_00000000231081f4b0e4a154b5b7af37"

changed /release/keywords

BEFORE
[
  "social media",
  "ad campaigns",
  "advertising campaigns",
  "ads campaign management",
  "marketing attribution",
  "analytics reporting",
  "performance analytics",
  "marketing insights",
  "ads reporting",
  "advertising reporting",
  "ads manager",
  "meta ads manager",
  "tiktok ads manager",
  "linkedin campaign manager",
  "meta business suite",
  "facebook advertising",
  "meta advertising",
  "google advertising",
  "google business profile performance",
  "search performance",
  "merchant center",
  "product feed",
  "feed diagnostics",
  "disapproved products",
  "seller central",
  "sponsored products",
  "sponsored brands",
  "amazon advertising",
  "lead generation",
  "lead ads",
  "facebook lead ads",
  "linkedin lead gen forms",
  "cost per lead",
  "cpl",
  "cpc",
  "cost per click",
  "cpm",
  "ctr",
  "programmatic advertising",
  "dsp",
  "display advertising",
  "audience insights",
  "audience demographics",
  "keyword rankings",
  "rank tracking",
  "competitor analysis",
  "website traffic",
  "website analytics",
  "instagram creator",
  "community management",
  "photo posts",
  "post engagement",
  "google ads mcc",
  "manager accounts",
  "multiple ad accounts",
  "multi-account reporting",
  "review sentiment",
  "reviews analytics",
  "data export",
  "klaviyo flows",
  "call tracking",
  "online store",
  "ad sets",
  "ad groups",
  "campaign optimization",
  "ad optimization",
  "ppc audit",
  "google ads audit",
  "meta ads audit",
  "marketing kpis",
  "marketing performance",
  "marketing",
  "analytics",
  "reporting",
  "campaigns",
  "performance",
  "dashboards",
  "supermetrics",
  "marketing analytics",
  "marketing data",
  "marketing reporting",
  "marketing dashboard",
  "advertising",
  "advertising analytics",
  "ad reporting",
  "ad analytics",
  "ad performance",
  "ad spend",
  "campaign performance",
  "campaign analytics",
  "campaign reporting",
  "campaign management",
  "cross-channel reporting",
  "multi-channel reporting",
  "agency reporting",
  "client reporting",
  "performance marketing",
  "digital marketing",
  "paid media",
  "paid search",
  "paid social",
  "ppc",
  "ppc reporting",
  "ppc management",
  "sem",
  "roas",
  "return on ad spend",
  "cpa",
  "cost per acquisition",
  "conversions",
  "budget pacing",
  "wasted spend",
  "search terms",
  "negative keywords",
  "creative fatigue",
  "ad creative performance",
  "conversion tracking",
  "attribution",
  "kpi dashboard",
  "live dashboard",
  "weekly report",
  "executive report",
  "google ads",
  "google adwords",
  "adwords",
  "meta ads",
  "facebook ads",
  "instagram ads",
  "facebook ads manager",
  "tiktok ads",
  "linkedin ads",
  "microsoft ads",
  "microsoft advertising",
  "bing ads",
  "amazon ads",
  "pinterest ads",
  "snapchat ads",
  "reddit ads",
  "x ads",
  "twitter ads",
  "dv360",
  "display & video 360",
  "apple search ads",
  "chatgpt ads",
  "performance max",
  "youtube ads",
  "google analytics",
  "google analytics 4",
  "ga4",
  "web analytics",
  "google search console",
  "search console",
  "seo",
  "seo reporting",
  "organic traffic",
  "google business profile",
  "google merchant center",
  "instagram",
  "instagram insights",
  "instagram analytics",
  "facebook pages",
  "linkedin pages",
  "tiktok",
  "tiktok analytics",
  "youtube",
  "youtube analytics",
  "social media analytics",
  "social media reporting",
  "shopify",
  "ecommerce analytics",
  "amazon seller central",
  "klaviyo",
  "email marketing",
  "hubspot",
  "salesforce",
  "crm",
  "b2b pipeline",
  "google sheets",
  "bigquery",
  "looker studio",
  "data warehouse",
  "reports",
  "metrics",
  "account",
  "ad account",
  "ad account audit",
  "pause campaigns",
  "campaign budgets",
  "bid management",
  "clicks",
  "impressions",
  "sessions",
  "revenue",
  "sales",
  "orders",
  "products",
  "leads",
  "deals",
  "opportunities",
  "engagement",
  "followers",
  "reach",
  "instagram reels",
  "instagram engagement",
  "instagram followers",
  "facebook page insights",
  "linkedin company page",
  "youtube views",
  "youtube subscribers",
  "tiktok followers",
  "video views",
  "google business profile insights",
  "local seo",
  "google shopping",
  "shopping ads",
  "keyword planner",
  "keyword research",
  "amazon sales",
  "shopify sales",
  "scheduled reports",
  "automated reporting",
  "spreadsheet",
  "data sync",
  "data pipeline",
  "etl",
  "social media management",
  "social media publishing",
  "social media scheduler",
  "post scheduling",
  "schedule posts",
  "publish posts",
  "instagram publishing",
  "instagram post scheduling",
  "instagram comments",
  "reply to comments",
  "comment moderation",
  "linkedin posts",
  "linkedin publishing",
  "google business profile posts",
  "reporting dashboard",
  "client dashboard",
  "ppc dashboard",
  "social media dashboard",
  "seo dashboard",
  "ecommerce dashboard",
  "executive dashboard",
  "shareable dashboard",
  "dashboard builder",
  "automated dashboards",
  "report automation",
  "snowflake",
  "databricks",
  "amazon redshift",
  "azure synapse",
  "google campaign manager 360",
  "google ad manager",
  "google search ads 360",
  "google adsense",
  "the trade desk",
  "amazon dsp",
  "walmart connect",
  "criteo",
  "criteo retail media",
  "adform",
  "taboola",
  "outbrain",
  "stackadapt",
  "spotify ads",
  "quora ads",
  "apple ads",
  "yahoo dsp",
  "yandex direct",
  "line ads",
  "xing ads",
  "adroll",
  "meta ad library",
  "adobe analytics",
  "matomo",
  "piwik pro",
  "plausible",
  "amplitude",
  "mixpanel",
  "hotjar",
  "piano analytics",
  "similarweb",
  "semrush",
  "ahrefs",
  "bing webmaster tools",
  "google trends",
  "pagespeed insights",
  "yext",
  "appsflyer",
  "adjust",
  "branch",
  "google play console",
  "callrail",
  "threads",
  "x organic",
  "twitter analytics",
  "pinterest organic",
  "tiktok organic",
  "instagram public data",
  "facebook public data",
  "youtube public data",
  "sprout social",
  "sprinklr",
  "meltwater",
  "yelp reviews",
  "g2 reviews",
  "tripadvisor reviews",
  "glassdoor reviews",
  "google play reviews",
  "tiktok shop",
  "woocommerce",
  "bigcommerce",
  "adobe commerce",
  "magento",
  "squarespace",
  "wix",
  "shopee",
  "lazada",
  "amazon vendor central",
  "stripe",
  "recharge",
  "mailchimp",
  "activecampaign",
  "brevo",
  "braze",
  "marketo",
  "eloqua",
  "campaign monitor",
  "omnisend",
  "pipedrive",
  "zoho crm",
  "close crm",
  "gong",
  "awin",
  "cj affiliate",
  "impact",
  "rakuten advertising",
  "partnerize",
  "affiliate marketing",
  "doubleverify",
  "integral ad science"
]
AFTER
[
  "social media",
  "ad campaigns",
  "advertising campaigns",
  "ads campaign management",
  "marketing attribution",
  "analytics reporting",
  "performance analytics",
  "marketing insights",
  "ads reporting",
  "advertising reporting",
  "ads manager",
  "meta ads manager",
  "tiktok ads manager",
  "linkedin campaign manager",
  "meta business suite",
  "facebook advertising",
  "meta advertising",
  "google advertising",
  "google business profile performance",
  "search performance",
  "merchant center",
  "product feed",
  "feed diagnostics",
  "disapproved products",
  "seller central",
  "sponsored products",
  "sponsored brands",
  "amazon advertising",
  "lead generation",
  "lead ads",
  "facebook lead ads",
  "linkedin lead gen forms",
  "cost per lead",
  "cpl",
  "cpc",
  "cost per click",
  "cpm",
  "ctr",
  "programmatic advertising",
  "dsp",
  "display advertising",
  "audience insights",
  "audience demographics",
  "keyword rankings",
  "rank tracking",
  "competitor analysis",
  "website traffic",
  "website analytics",
  "instagram creator",
  "community management",
  "photo posts",
  "post engagement",
  "google ads mcc",
  "manager accounts",
  "multiple ad accounts",
  "multi-account reporting",
  "review sentiment",
  "reviews analytics",
  "data export",
  "klaviyo flows",
  "call tracking",
  "online store",
  "ad sets",
  "ad groups",
  "campaign optimization",
  "ad optimization",
  "ppc audit",
  "google ads audit",
  "meta ads audit",
  "marketing kpis",
  "marketing performance",
  "marketing",
  "analytics",
  "reporting",
  "campaigns",
  "performance",
  "dashboards",
  "supermetrics",
  "marketing analytics",
  "marketing data",
  "marketing reporting",
  "marketing dashboard",
  "advertising",
  "advertising analytics",
  "ad reporting",
  "ad analytics",
  "ad performance",
  "ad spend",
  "campaign performance",
  "campaign analytics",
  "campaign reporting",
  "campaign management",
  "cross-channel reporting",
  "multi-channel reporting",
  "agency reporting",
  "client reporting",
  "performance marketing",
  "digital marketing",
  "paid media",
  "paid search",
  "paid social",
  "ppc",
  "ppc reporting",
  "ppc management",
  "sem",
  "roas",
  "return on ad spend",
  "cpa",
  "cost per acquisition",
  "conversions",
  "budget pacing",
  "wasted spend",
  "search terms",
  "negative keywords",
  "creative fatigue",
  "ad creative performance",
  "conversion tracking",
  "attribution",
  "kpi dashboard",
  "live dashboard",
  "weekly report",
  "executive report",
  "google ads",
  "google adwords",
  "adwords",
  "meta ads",
  "facebook ads",
  "instagram ads",
  "facebook ads manager",
  "tiktok ads",
  "linkedin ads",
  "microsoft ads",
  "microsoft advertising",
  "bing ads",
  "amazon ads",
  "pinterest ads",
  "snapchat ads",
  "reddit ads",
  "x ads",
  "twitter ads",
  "dv360",
  "display & video 360",
  "apple search ads",
  "chatgpt ads",
  "performance max",
  "youtube ads",
  "google analytics",
  "google analytics 4",
  "ga4",
  "web analytics",
  "google search console",
  "search console",
  "seo",
  "seo reporting",
  "organic traffic",
  "google business profile",
  "google merchant center",
  "instagram",
  "instagram insights",
  "instagram analytics",
  "facebook pages",
  "linkedin pages",
  "tiktok",
  "tiktok analytics",
  "youtube",
  "youtube analytics",
  "social media analytics",
  "social media reporting",
  "shopify",
  "ecommerce analytics",
  "amazon seller central",
  "klaviyo",
  "email marketing",
  "hubspot",
  "salesforce",
  "crm",
  "b2b pipeline",
  "google sheets",
  "bigquery",
  "looker studio",
  "data warehouse",
  "reports",
  "metrics",
  "account",
  "ad account",
  "ad account audit",
  "pause campaigns",
  "campaign budgets",
  "bid management",
  "clicks",
  "impressions",
  "sessions",
  "revenue",
  "sales",
  "orders",
  "products",
  "leads",
  "deals",
  "opportunities",
  "engagement",
  "followers",
  "reach",
  "instagram reels",
  "instagram engagement",
  "instagram followers",
  "facebook page insights",
  "linkedin company page",
  "youtube views",
  "youtube subscribers",
  "tiktok followers",
  "video views",
  "google business profile insights",
  "local seo",
  "google shopping",
  "shopping ads",
  "keyword planner",
  "keyword research",
  "amazon sales",
  "shopify sales",
  "scheduled reports",
  "automated reporting",
  "spreadsheet",
  "data sync",
  "data pipeline",
  "etl",
  "social media management",
  "social media publishing",
  "social media scheduler",
  "post scheduling",
  "schedule posts",
  "publish posts",
  "instagram publishing",
  "instagram post scheduling",
  "instagram comments",
  "reply to comments",
  "comment moderation",
  "linkedin posts",
  "linkedin publishing",
  "google business profile posts",
  "reporting dashboard",
  "client dashboard",
  "ppc dashboard",
  "social media dashboard",
  "seo dashboard",
  "ecommerce dashboard",
  "executive dashboard",
  "shareable dashboard",
  "dashboard builder",
  "automated dashboards",
  "report automation",
  "snowflake",
  "databricks",
  "amazon redshift",
  "azure synapse",
  "google campaign manager 360",
  "google ad manager",
  "google search ads 360",
  "google adsense",
  "the trade desk",
  "amazon dsp",
  "walmart connect",
  "criteo",
  "criteo retail media",
  "adform",
  "taboola",
  "outbrain",
  "stackadapt",
  "spotify ads",
  "quora ads",
  "apple ads",
  "yahoo dsp",
  "yandex direct",
  "line ads",
  "xing ads",
  "adroll",
  "meta ad library",
  "adobe analytics",
  "matomo",
  "piwik pro",
  "plausible",
  "amplitude",
  "mixpanel",
  "hotjar",
  "piano analytics",
  "similarweb",
  "semrush",
  "ahrefs",
  "bing webmaster tools",
  "google trends",
  "pagespeed insights",
  "yext",
  "appsflyer",
  "adjust",
  "branch",
  "google play console",
  "callrail",
  "threads",
  "x organic",
  "twitter analytics",
  "pinterest organic",
  "tiktok organic",
  "instagram public data",
  "facebook public data",
  "youtube public data",
  "sprout social",
  "sprinklr",
  "meltwater",
  "yelp reviews",
  "g2 reviews",
  "tripadvisor reviews",
  "glassdoor reviews",
  "google play reviews",
  "tiktok shop",
  "woocommerce",
  "bigcommerce",
  "adobe commerce",
  "magento",
  "squarespace",
  "wix",
  "shopee",
  "lazada",
  "amazon vendor central",
  "stripe",
  "recharge",
  "mailchimp",
  "activecampaign",
  "brevo",
  "braze",
  "marketo",
  "eloqua",
  "campaign monitor",
  "omnisend",
  "pipedrive",
  "zoho crm",
  "close crm",
  "gong",
  "awin",
  "cj affiliate",
  "impact",
  "rakuten advertising",
  "partnerize",
  "affiliate marketing",
  "doubleverify",
  "integral ad science",
  "instagram stories",
  "youtube shorts",
  "post performance",
  "reputation monitoring",
  "email open rates",
  "subscription analytics",
  "capterra",
  "capterra reviews",
  "capterra ppc",
  "indeed reviews",
  "teads",
  "quantcast",
  "rtb house",
  "moloco",
  "nexxen",
  "beeswax",
  "basis dsp",
  "mntn",
  "liveintent",
  "iqm",
  "eskimi",
  "readpeak",
  "celtra",
  "flashtalking",
  "nielsen digital ad ratings",
  "adthena",
  "liftoff",
  "applovin",
  "axon ads",
  "kwai ads",
  "ly ads",
  "line yahoo ads",
  "yahoo japan ads",
  "prisjakt",
  "tradedoubler",
  "adtraction",
  "affluent",
  "everflow",
  "prestashop",
  "shopware",
  "ecwid",
  "centra",
  "bambuser",
  "bluesky",
  "vimeo",
  "smarp",
  "odoo crm",
  "simplesat",
  "vibe ads",
  "ignite",
  "harvest",
  "clockify",
  "time tracking",
  "organic social media",
  "social media posting",
  "content calendar",
  "social media planner",
  "auto post",
  "best time to post",
  "hashtag analytics",
  "carousel posts",
  "reels publishing",
  "story scheduling",
  "linkedin scheduler",
  "google business profile scheduler",
  "social inbox",
  "comment management",
  "social media replies",
  "competitor social media analysis",
  "social listening"
]

changed /release/skills

BEFORE
[
  {
    "description": "Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are tiring, a creative test needs a verdict, or the creative team needs a brief.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which of my Meta ads show creative fatigue?",
      "display_name": "Ad Creative Performance",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000a164821083aa7a8aebfbd001",
      "iconography": "chart",
      "short_description": "Spot ad fatigue and winning creatives"
    },
    "name": "ad-creative-performance",
    "plugin_release_skill_id": "pluginrsk_6aef8eba9400819184629e0e43e40f64"
  },
  {
    "description": "B2B demand gen analysis from live ad, GA4 and CRM data (HubSpot, Salesforce, Pipedrive): lead-gen efficiency, pipeline and revenue by channel, MQL-to-SQL by source, ABM engagement, and email plus paid funnels. Use for pipeline contribution, lead quality and ABM questions.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which channels drove the most pipeline last quarter?",
      "display_name": "B2B Pipeline Analysis",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000644881f4a1188c6cedfccc9a",
      "iconography": "chart",
      "short_description": "Pipeline and lead quality by channel"
    },
    "name": "b2b-pipeline-analysis",
    "plugin_release_skill_id": "pluginrsk_6aef8ebc67908191b90b16c89071d4eb"
  },
  {
    "description": "Check ad budget pacing and plan reallocation from live data: month-to-date spend vs budget with a month-end forecast per channel, cross-channel ROAS benchmarking, and modelled budget shifts with diminishing returns. Use for \"are we on track\", \"where should the next euro go\" and reallocation proposals.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Am I on pace with my ad budgets this month?",
      "display_name": "Budget Pacing & Allocation",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000fc8481f4a0584ce349d4a244",
      "iconography": "chart",
      "short_description": "Forecast spend and reallocate budget"
    },
    "name": "budget-pacing-allocation",
    "plugin_release_skill_id": "pluginrsk_6aef8ebb99048191821e113ec225a896"
  },
  {
    "description": "The shared safety rules and payload shape for writing advertising campaigns through the Supermetrics MCP server — read before write, created paused, approval levels, per-field targeting updates, checking write_status. Use when the user wants to launch a campaign, change a budget or bid, pause or enable ads, edit targeting or manage creatives on ChatGPT Ads or Snapchat, when writing across several platforms at once, or for any campaign change on Google Ads, Meta Ads, Microsoft Advertising, TikTok Ads or LinkedIn Ads.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Increase the daily budget of my best Meta Ads campaign by 10%",
      "display_name": "Campaign Management",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000e67481f4a1db0abe908b0290",
      "iconography": "chart",
      "short_description": "Create and edit ad campaigns safely"
    },
    "name": "campaign-management",
    "plugin_release_skill_id": "pluginrsk_6aef8eb9cc18819184b8e3c9959d3477"
  },
  {
    "description": "Review paid campaign performance from live data: week-over-week changes with causes and actions, a daily morning check (yesterday vs the 7-day average), and attribution differences between platforms. Use for weekly reviews, daily standups and \"what changed\" questions across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Review my paid campaign performance this week vs last week",
      "display_name": "Campaign Performance Review",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_0000000082c081f49309e7be92876718",
      "iconography": "chart",
      "short_description": "Week-over-week changes and actions"
    },
    "name": "campaign-performance-review",
    "plugin_release_skill_id": "pluginrsk_6aef8ebba8488191be3d3e4be3a1eea6"
  },
  {
    "description": "Ecommerce paid acquisition analysis from live ad and store data: blended and per-platform ROAS with day-of-week patterns, promo anomaly detection, SKU-level performance, new vs returning customer ROAS, AOV and basket composition, subscription retention cohorts and pre-promo planning. Use for Shopify and other online stores advertising on Google, Meta and TikTok.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "What was my blended ROAS last month across my store and ads?",
      "display_name": "Ecommerce ROAS Analysis",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000eb4881f4be8af39d53fcc382",
      "iconography": "chart",
      "short_description": "Blended and per-channel ROAS"
    },
    "name": "ecommerce-roas-analysis",
    "plugin_release_skill_id": "pluginrsk_6aef8ebc91788191bd2c6dcd20f9acf4"
  },
  {
    "description": "Field and event marketing analysis from live data: pre-event channel ROI, post-event geo-lift, event portfolio, event-driven pipeline, account engagement, webinar funnels and partner event ROI. Use for conferences, field events, webinars and gated content.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "What pipeline did our last webinar generate?",
      "display_name": "Event & Webinar ROI",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_0000000075c881f4b8df876150fd15e2",
      "iconography": "chart",
      "short_description": "Measure event and webinar impact"
    },
    "name": "event-and-webinar-roi",
    "plugin_release_skill_id": "pluginrsk_6aef8ebc45b48191a23bdd82fe29b51a"
  },
  {
    "description": "Leadership-level marketing reporting from live data: 90-day executive overviews, efficiency vs goals, CAC and LTV unit economics, annual planning and new-channel business cases, delivered as decks, memos or live Supermetrics Studio dashboards. Use for CMO, board and quarterly updates.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Create an executive summary of marketing performance for the last 90 days",
      "display_name": "Executive Marketing Report",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000323c82439172bda5b3fd1a5c",
      "iconography": "chart",
      "short_description": "Leadership-ready marketing summary"
    },
    "name": "executive-marketing-report",
    "plugin_release_skill_id": "pluginrsk_6aef8ebac46c81919d0575cbe5caab22"
  },
  {
    "description": "Reconcile what ad platforms report with what GA4 and the CRM or store recorded, find tracking breaks, implausible CPAs and broken UTMs, and diagnose where traffic leaks between click and conversion. Use before trusting optimisation advice, or when platform and GA4 numbers disagree.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Compare ad platform conversions with GA4 for last month",
      "display_name": "Funnel & Tracking Audit",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000148481f487226d5bb6309879",
      "iconography": "chart",
      "short_description": "Reconcile ad, GA4 and CRM numbers"
    },
    "name": "funnel-and-tracking-audit",
    "plugin_release_skill_id": "pluginrsk_6aef8ebb7b908191b81be0fca02fbe03"
  },
  {
    "description": "First-run onboarding for Supermetrics. Use right after the user connects Supermetrics, when they ask how to get started or what data they can access, when they want to connect Google Ads, Meta, GA4, LinkedIn or another platform, or when a Supermetrics call fails because they aren't signed in or a source isn't connected.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Help me get started with Supermetrics",
      "display_name": "Get Started",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_000000007f2481f48d7b19a5d8e68e84",
      "iconography": "hierarchy",
      "short_description": "Connect sources and run a first query"
    },
    "name": "get-started",
    "plugin_release_skill_id": "pluginrsk_6aef8eba28208191902ad8be6f3ab79e"
  },
  {
    "description": "Plan, build and publish live, shareable marketing dashboards in Supermetrics Studio with manage_dashboards — pages that re-query the user's data on every view and can include campaign management actions. Use when the user asks for a dashboard, a report the team can reopen, a shareable link, or a recurring view (weekly review, pacing, KPIs), and to edit or find existing Studio dashboards.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Build a live dashboard of my Google Ads and Meta Ads performance",
      "display_name": "Live Dashboards",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_0000000020648243b9ad877f0d7ba1dd",
      "iconography": "chart",
      "short_description": "Shareable dashboards in Supermetrics Studio"
    },
    "name": "live-dashboards",
    "plugin_release_skill_id": "pluginrsk_6aef8eb9cf408191a54a5316e37760ad"
  },
  {
    "description": "How to query live marketing data through Supermetrics without failed queries — discovery, report types, field IDs, date ranges, filters and reading results — for Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Instagram, Shopify, HubSpot, Search Console and every other connected source. Use before any data_query, for cross-channel or blended questions, and whenever a query errors or returns no data.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Pull last month's spend and conversions by campaign",
      "display_name": "Marketing Data Queries",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000eb1881f49af4a2fec3b44c1b",
      "iconography": "chart",
      "short_description": "Query any connected source reliably"
    },
    "name": "marketing-data-queries",
    "plugin_release_skill_id": "pluginrsk_6aef8ebb369881918e70d7da4f852936"
  },
  {
    "description": "Content and SEO analysis from live data: Search Console and organic performance, content-to-conversion attribution, paid promotion of content, newsletters, video and content gaps. Use for SEO audits, content ROI and editorial planning.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which pages gained or lost organic clicks this month?",
      "display_name": "SEO & Content Performance",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000f8b481f4a2174a0103c73fd0",
      "iconography": "chart",
      "short_description": "Search Console and content results"
    },
    "name": "seo-and-content-performance",
    "plugin_release_skill_id": "pluginrsk_6aef8ebc53c88191916212efddc99abe"
  },
  {
    "description": "Find wasted ad spend from live data: zero-conversion campaigns and ads, expensive CPAs, budget traps, Google and Microsoft search terms to negate, and the monthly saving. Use for \"where am I wasting money\", \"which search terms should I exclude\", \"what should I pause\" on Google Ads, Microsoft Advertising, Meta and other ad platforms.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Find campaigns and search terms wasting ad spend",
      "display_name": "Wasted Spend Audit",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000027481f4b3dac339b75a3522",
      "iconography": "chart",
      "short_description": "Find ad spend that brings no results"
    },
    "name": "wasted-spend-audit",
    "plugin_release_skill_id": "pluginrsk_6aef8ebabb908191b95bed56bc9f61b6"
  }
]
AFTER
[
  {
    "description": "Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are tiring, a creative test needs a verdict, or the creative team needs a brief.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which of my Meta ads show creative fatigue?",
      "display_name": "Ad Creative Performance",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_000000002e7481f482712987aa9d4c3c",
      "iconography": "chart",
      "short_description": "Spot ad fatigue and winning creatives"
    },
    "name": "ad-creative-performance",
    "plugin_release_skill_id": "pluginrsk_6af9952ee1ec8191a95ffae4e4ac4b5c"
  },
  {
    "description": "B2B demand gen analysis from live ad, GA4 and CRM data (HubSpot, Salesforce, Pipedrive): lead-gen efficiency, pipeline and revenue by channel, MQL-to-SQL by source, ABM engagement, and email plus paid funnels. Use for pipeline contribution, lead quality and ABM questions.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which channels drove the most pipeline last quarter?",
      "display_name": "B2B Pipeline Analysis",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_000000008a1481f495568115361d7cda",
      "iconography": "default",
      "short_description": "Pipeline and lead quality by channel"
    },
    "name": "b2b-pipeline-analysis",
    "plugin_release_skill_id": "pluginrsk_6af99536597c8191ad6c1075123a9931"
  },
  {
    "description": "Check ad budget pacing and plan reallocation from live data: month-to-date spend vs budget with a month-end forecast per channel, cross-channel ROAS benchmarking, and modelled budget shifts with diminishing returns. Use for \"are we on track\", \"where should the next euro go\" and reallocation proposals.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Am I on pace with my ad budgets this month?",
      "display_name": "Budget Pacing & Allocation",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_0000000012788243a98f94bc833a7963",
      "iconography": "chart",
      "short_description": "Forecast spend and reallocate budget"
    },
    "name": "budget-pacing-allocation",
    "plugin_release_skill_id": "pluginrsk_6af9952ee5888191aadf9e2e4d892620"
  },
  {
    "description": "The shared safety rules and payload shape for writing advertising campaigns through the Supermetrics MCP server — read before write, created paused, approval levels, per-field targeting updates, checking write_status. Use when the user wants to launch a campaign, change a budget or bid, pause or enable ads, edit targeting or manage creatives on ChatGPT Ads or Snapchat, when writing across several platforms at once, or for any campaign change on Google Ads, Meta Ads, Microsoft Advertising, TikTok Ads or LinkedIn Ads.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Increase the daily budget of my best Meta Ads campaign by 10%",
      "display_name": "Campaign Management",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000a714824391a7c602139c2ad6",
      "iconography": "bolt",
      "short_description": "Create and edit ad campaigns safely"
    },
    "name": "campaign-management",
    "plugin_release_skill_id": "pluginrsk_6af9952f20748191aad5dcc598a71cf8"
  },
  {
    "description": "Review paid campaign performance from live data: week-over-week changes with causes and actions, a daily morning check (yesterday vs the 7-day average), and attribution differences between platforms. Use for weekly reviews, daily standups and \"what changed\" questions across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Review my paid campaign performance this week vs last week",
      "display_name": "Campaign Performance Review",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000b7fc81f4a0f9199dbcad48cd",
      "iconography": "chart",
      "short_description": "Week-over-week changes and actions"
    },
    "name": "campaign-performance-review",
    "plugin_release_skill_id": "pluginrsk_6af9953271bc8191b7a3f481bee168e5"
  },
  {
    "description": "Ecommerce paid acquisition analysis from live ad and store data: blended and per-platform ROAS with day-of-week patterns, promo anomaly detection, SKU-level performance, new vs returning customer ROAS, AOV and basket composition, subscription retention cohorts and pre-promo planning. Use for Shopify and other online stores advertising on Google, Meta and TikTok.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "What was my blended ROAS last month across my store and ads?",
      "display_name": "Ecommerce ROAS Analysis",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000c59081f492d92dc82517b5f1",
      "iconography": "chart",
      "short_description": "Blended and per-channel ROAS"
    },
    "name": "ecommerce-roas-analysis",
    "plugin_release_skill_id": "pluginrsk_6af995316acc8191bbcbf71501e1682d"
  },
  {
    "description": "Field and event marketing analysis from live data: pre-event channel ROI, post-event geo-lift, event portfolio, event-driven pipeline, account engagement, webinar funnels and partner event ROI. Use for conferences, field events, webinars and gated content.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "What pipeline did our last webinar generate?",
      "display_name": "Event & Webinar ROI",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000c1588246ab685412b83fa08b",
      "iconography": "chart",
      "short_description": "Measure event and webinar impact"
    },
    "name": "event-and-webinar-roi",
    "plugin_release_skill_id": "pluginrsk_6af9953024088191905504d985b55a74"
  },
  {
    "description": "Leadership-level marketing reporting from live data: 90-day executive overviews, efficiency vs goals, CAC and LTV unit economics, annual planning and new-channel business cases, delivered as decks, memos or live Supermetrics Studio dashboards. Use for CMO, board and quarterly updates.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Create an executive summary of marketing performance for the last 90 days",
      "display_name": "Executive Marketing Report",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_000000003ae481f497a6dc502a11e5e8",
      "iconography": "chart",
      "short_description": "Leadership-ready marketing summary"
    },
    "name": "executive-marketing-report",
    "plugin_release_skill_id": "pluginrsk_6af9953171508191b2abb9570474baae"
  },
  {
    "description": "Reconcile what ad platforms report with what GA4 and the CRM or store recorded, find tracking breaks, implausible CPAs and broken UTMs, and diagnose where traffic leaks between click and conversion. Use before trusting optimisation advice, or when platform and GA4 numbers disagree.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Compare ad platform conversions with GA4 for last month",
      "display_name": "Funnel & Tracking Audit",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000a76482469f8f92c6b65b1873",
      "iconography": "chart",
      "short_description": "Reconcile ad, GA4 and CRM numbers"
    },
    "name": "funnel-and-tracking-audit",
    "plugin_release_skill_id": "pluginrsk_6af9952ffcd88191966b7a67ecd2f0f2"
  },
  {
    "description": "First-run onboarding for Supermetrics. Use right after the user connects Supermetrics, when they ask how to get started or what data they can access, when they want to connect Google Ads, Meta, GA4, LinkedIn or another platform, or when a Supermetrics call fails because they aren't signed in or a source isn't connected.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Help me get started with Supermetrics",
      "display_name": "Get Started",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_0000000015e48243b502b366efb7e0ae",
      "iconography": "bolt",
      "short_description": "Connect sources and run a first query"
    },
    "name": "get-started",
    "plugin_release_skill_id": "pluginrsk_6af9952f14a0819189bb670e22dfed75"
  },
  {
    "description": "Plan, build and publish live, shareable marketing dashboards in Supermetrics Studio with manage_dashboards — pages that re-query the user's data on every view and can include campaign management actions. Use when the user asks for a dashboard, a report the team can reopen, a shareable link, or a recurring view (weekly review, pacing, KPIs), and to edit or find existing Studio dashboards.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Build a live dashboard of my Google Ads and Meta Ads performance",
      "display_name": "Live Dashboards",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000c13c81f48fec06b114343c12",
      "iconography": "chart",
      "short_description": "Shareable dashboards in Supermetrics Studio"
    },
    "name": "live-dashboards",
    "plugin_release_skill_id": "pluginrsk_6af99530427881918539804b5c122e7a"
  },
  {
    "description": "How to query live marketing data through Supermetrics without failed queries — discovery, report types, field IDs, date ranges, filters and reading results — for Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Instagram, Shopify, HubSpot, Search Console and every other connected source. Use before any data_query, for cross-channel or blended questions, and whenever a query errors or returns no data.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Pull last month's spend and conversions by campaign",
      "display_name": "Marketing Data Queries",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000a8c881f498c472f7feb0ee7f",
      "iconography": "chart",
      "short_description": "Query any connected source reliably"
    },
    "name": "marketing-data-queries",
    "plugin_release_skill_id": "pluginrsk_6af995303b108191a4fe38e9d68da547"
  },
  {
    "description": "Content and SEO analysis from live data: Search Console and organic performance, content-to-conversion attribution, paid promotion of content, newsletters, video and content gaps. Use for SEO audits, content ROI and editorial planning.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Which pages gained or lost organic clicks this month?",
      "display_name": "SEO & Content Performance",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000714081f48796a2447ab66c2f",
      "iconography": "chart",
      "short_description": "Search Console and content results"
    },
    "name": "seo-and-content-performance",
    "plugin_release_skill_id": "pluginrsk_6af995315864819192912d0181b10e49"
  },
  {
    "description": "Find wasted ad spend from live data: zero-conversion campaigns and ads, expensive CPAs, budget traps, Google and Microsoft search terms to negate, and the monthly saving. Use for \"where am I wasting money\", \"which search terms should I exclude\", \"what should I pause\" on Google Ads, Microsoft Advertising, Meta and other ad platforms.",
    "interface": {
      "brand_color": "#F6252F",
      "default_prompt": "Find campaigns and search terms wasting ad spend",
      "display_name": "Wasted Spend Audit",
      "icon_large_url": null,
      "icon_small_url": "https://files.openai.com/content?id=file_00000000f69481f49038cdb241017271",
      "iconography": "chart",
      "short_description": "Find ad spend that brings no results"
    },
    "name": "wasted-spend-audit",
    "plugin_release_skill_id": "pluginrsk_6af99531521c8191a07d2700899aa9ec"
  }
]

changed /release/version

BEFORE
"4.1.5"
AFTER
"4.1.6"
Full snapshot data
{
  "canonical_app_id": "asdk_app_69a1247fceb88191a0fde719fd50920d",
  "connector_id": "asdk_app_69a1247fceb88191a0fde719fd50920d",
  "created_at": "2026-06-04T15:45:05.215752Z",
  "discoverability": "LISTED",
  "id": "plugin_asdk_app_69a1247fceb88191a0fde719fd50920d",
  "is_template": false,
  "is_template_instance": false,
  "is_v2_template": false,
  "name": "app-69a1247fceb88191a0fde719fd50920d",
  "release": {
    "app_ids": [
      "asdk_app_69a1247fceb88191a0fde719fd50920d"
    ],
    "app_manifest": {
      "apps": {
        "supermetrics": {
          "id": "asdk_app_69a1247fceb88191a0fde719fd50920d",
          "required": true
        }
      }
    },
    "app_templates": [],
    "description": "Connect ChatGPT to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Advertising, GA4 and 200+ marketing data sources with Supermetrics. Analyze performance across channels, manage campaigns (budgets, bids, status, targeting and creatives) under the write settings and approval rules your team sets, publish and schedule social media posts and reply to comments on Instagram, LinkedIn and Google Business Profile, and publish live, shareable dashboards in Supermetrics Studio. Includes skills for live dashboards, campaign reviews, wasted-spend audits, budget pacing, creative performance, funnel and tracking audits, ecommerce ROAS, B2B pipeline, SEO and content, events and executive reporting.",
    "display_name": "Supermetrics Marketing Agent",
    "id": "pluginrel_bb8b48d71b1c8191a7b4266725f9c23f",
    "interface": {
      "brand_color": "#F6252F",
      "capabilities": [
        "Cross-channel marketing analysis: spend, conversions, CPA, ROAS and trends",
        "Campaign management for Google Ads, Meta, TikTok, LinkedIn and Microsoft Advertising",
        "Social media posts, post scheduling and comment replies for Instagram, LinkedIn and Google Business Profile",
        "Budget, bid, status, targeting and creative changes, following your team's approval settings",
        "Live, shareable dashboards in Supermetrics Studio",
        "Wasted-spend, budget pacing and tracking audits",
        "Weekly, executive and client-ready performance reports"
      ],
      "category": "Business & Operations",
      "composer_icon_dark_url": null,
      "composer_icon_url": "https://files.openai.com/content?id=file_00000000264c81f4af8e0500077468f9",
      "default_prompt": "Which data sources can I connect to?",
      "default_prompts": [
        "Which data sources can I connect to?",
        "Find campaigns wasting spend and suggest budget changes",
        "Build a live dashboard of my Google Ads and Meta Ads performance"
      ],
      "developer_name": "Supermetrics",
      "logo_url": "https://files.openai.com/content?id=file_00000000231081f4b0e4a154b5b7af37",
      "logo_url_dark": null,
      "long_description": "Connect ChatGPT to Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, LinkedIn Ads, Microsoft Advertising, GA4 and 200+ marketing data sources with Supermetrics — to both analyze your data and take action on your campaigns.\n\nBeyond reporting, you can create, edit and optimize campaigns on Google Ads, Meta, TikTok, LinkedIn, Microsoft Advertising, Snapchat and ChatGPT Ads directly from chat — adjust budgets and bids, pause or enable campaigns, update targeting and manage creatives.\n\nThe Supermetrics MCP server gives secure, real-time access so you can ask for things like:\n\n - \"How did our Google Ads campaigns perform last month vs the month before?\"\n - \"Pause every campaign with a cost per conversion above €50.\"\n - \"Reallocate budget to my highest-performing campaigns.\"\n - \"Launch a new Meta campaign targeting our retargeting audience.\"\n - \"Compare cost per conversion across Meta, TikTok and LinkedIn this quarter.\"\n - \"Which campaigns are wasting spend right now — and cut their budgets 20%.\"\n - \"Build a live dashboard of our paid media performance I can share with the team.\"\n\nManage social media too: publish posts, schedule posts and reply to comments on Instagram, LinkedIn company pages and Google Business Profile, with your confirmation before anything is posted.\n\nWorks with the ad, analytics, CRM and e-commerce platforms your team already uses, including Google Search Console, Shopify, Klaviyo, HubSpot, Salesforce, Amazon Ads, Pinterest Ads, Snapchat and Reddit Ads.\n\nTurn an analysis into a live dashboard in Supermetrics Studio: a shareable link that re-queries your data on every view, so the numbers are always current.\n\nBuilt-in skills guide ChatGPT through common marketing workflows: live dashboards, weekly performance reviews, wasted-spend audits, budget pacing, creative fatigue, funnel and tracking audits, ecommerce ROAS, B2B pipeline, SEO and content, event ROI and executive reporting.\n\nReading data requires connecting each account once. Campaign changes are possible only on ad accounts where your team has enabled write access, and account owners choose which changes need human approval before they apply. New campaigns are created paused.\n\nData is fetched from each platform's API through Supermetrics when you ask.\n\nSupermetrics is an independent product and is not affiliated with or endorsed by the platforms it connects to.",
      "plugin_category_id": "business & operations",
      "privacy_policy_url": "https://supermetrics.com/privacy-policy",
      "screenshot_urls": [],
      "short_description": "Analyze data, manage campaigns",
      "terms_of_service_url": "https://supermetrics.com/terms-of-service",
      "website_url": "https://supermetrics.com"
    },
    "keywords": [
      "social media",
      "ad campaigns",
      "advertising campaigns",
      "ads campaign management",
      "marketing attribution",
      "analytics reporting",
      "performance analytics",
      "marketing insights",
      "ads reporting",
      "advertising reporting",
      "ads manager",
      "meta ads manager",
      "tiktok ads manager",
      "linkedin campaign manager",
      "meta business suite",
      "facebook advertising",
      "meta advertising",
      "google advertising",
      "google business profile performance",
      "search performance",
      "merchant center",
      "product feed",
      "feed diagnostics",
      "disapproved products",
      "seller central",
      "sponsored products",
      "sponsored brands",
      "amazon advertising",
      "lead generation",
      "lead ads",
      "facebook lead ads",
      "linkedin lead gen forms",
      "cost per lead",
      "cpl",
      "cpc",
      "cost per click",
      "cpm",
      "ctr",
      "programmatic advertising",
      "dsp",
      "display advertising",
      "audience insights",
      "audience demographics",
      "keyword rankings",
      "rank tracking",
      "competitor analysis",
      "website traffic",
      "website analytics",
      "instagram creator",
      "community management",
      "photo posts",
      "post engagement",
      "google ads mcc",
      "manager accounts",
      "multiple ad accounts",
      "multi-account reporting",
      "review sentiment",
      "reviews analytics",
      "data export",
      "klaviyo flows",
      "call tracking",
      "online store",
      "ad sets",
      "ad groups",
      "campaign optimization",
      "ad optimization",
      "ppc audit",
      "google ads audit",
      "meta ads audit",
      "marketing kpis",
      "marketing performance",
      "marketing",
      "analytics",
      "reporting",
      "campaigns",
      "performance",
      "dashboards",
      "supermetrics",
      "marketing analytics",
      "marketing data",
      "marketing reporting",
      "marketing dashboard",
      "advertising",
      "advertising analytics",
      "ad reporting",
      "ad analytics",
      "ad performance",
      "ad spend",
      "campaign performance",
      "campaign analytics",
      "campaign reporting",
      "campaign management",
      "cross-channel reporting",
      "multi-channel reporting",
      "agency reporting",
      "client reporting",
      "performance marketing",
      "digital marketing",
      "paid media",
      "paid search",
      "paid social",
      "ppc",
      "ppc reporting",
      "ppc management",
      "sem",
      "roas",
      "return on ad spend",
      "cpa",
      "cost per acquisition",
      "conversions",
      "budget pacing",
      "wasted spend",
      "search terms",
      "negative keywords",
      "creative fatigue",
      "ad creative performance",
      "conversion tracking",
      "attribution",
      "kpi dashboard",
      "live dashboard",
      "weekly report",
      "executive report",
      "google ads",
      "google adwords",
      "adwords",
      "meta ads",
      "facebook ads",
      "instagram ads",
      "facebook ads manager",
      "tiktok ads",
      "linkedin ads",
      "microsoft ads",
      "microsoft advertising",
      "bing ads",
      "amazon ads",
      "pinterest ads",
      "snapchat ads",
      "reddit ads",
      "x ads",
      "twitter ads",
      "dv360",
      "display & video 360",
      "apple search ads",
      "chatgpt ads",
      "performance max",
      "youtube ads",
      "google analytics",
      "google analytics 4",
      "ga4",
      "web analytics",
      "google search console",
      "search console",
      "seo",
      "seo reporting",
      "organic traffic",
      "google business profile",
      "google merchant center",
      "instagram",
      "instagram insights",
      "instagram analytics",
      "facebook pages",
      "linkedin pages",
      "tiktok",
      "tiktok analytics",
      "youtube",
      "youtube analytics",
      "social media analytics",
      "social media reporting",
      "shopify",
      "ecommerce analytics",
      "amazon seller central",
      "klaviyo",
      "email marketing",
      "hubspot",
      "salesforce",
      "crm",
      "b2b pipeline",
      "google sheets",
      "bigquery",
      "looker studio",
      "data warehouse",
      "reports",
      "metrics",
      "account",
      "ad account",
      "ad account audit",
      "pause campaigns",
      "campaign budgets",
      "bid management",
      "clicks",
      "impressions",
      "sessions",
      "revenue",
      "sales",
      "orders",
      "products",
      "leads",
      "deals",
      "opportunities",
      "engagement",
      "followers",
      "reach",
      "instagram reels",
      "instagram engagement",
      "instagram followers",
      "facebook page insights",
      "linkedin company page",
      "youtube views",
      "youtube subscribers",
      "tiktok followers",
      "video views",
      "google business profile insights",
      "local seo",
      "google shopping",
      "shopping ads",
      "keyword planner",
      "keyword research",
      "amazon sales",
      "shopify sales",
      "scheduled reports",
      "automated reporting",
      "spreadsheet",
      "data sync",
      "data pipeline",
      "etl",
      "social media management",
      "social media publishing",
      "social media scheduler",
      "post scheduling",
      "schedule posts",
      "publish posts",
      "instagram publishing",
      "instagram post scheduling",
      "instagram comments",
      "reply to comments",
      "comment moderation",
      "linkedin posts",
      "linkedin publishing",
      "google business profile posts",
      "reporting dashboard",
      "client dashboard",
      "ppc dashboard",
      "social media dashboard",
      "seo dashboard",
      "ecommerce dashboard",
      "executive dashboard",
      "shareable dashboard",
      "dashboard builder",
      "automated dashboards",
      "report automation",
      "snowflake",
      "databricks",
      "amazon redshift",
      "azure synapse",
      "google campaign manager 360",
      "google ad manager",
      "google search ads 360",
      "google adsense",
      "the trade desk",
      "amazon dsp",
      "walmart connect",
      "criteo",
      "criteo retail media",
      "adform",
      "taboola",
      "outbrain",
      "stackadapt",
      "spotify ads",
      "quora ads",
      "apple ads",
      "yahoo dsp",
      "yandex direct",
      "line ads",
      "xing ads",
      "adroll",
      "meta ad library",
      "adobe analytics",
      "matomo",
      "piwik pro",
      "plausible",
      "amplitude",
      "mixpanel",
      "hotjar",
      "piano analytics",
      "similarweb",
      "semrush",
      "ahrefs",
      "bing webmaster tools",
      "google trends",
      "pagespeed insights",
      "yext",
      "appsflyer",
      "adjust",
      "branch",
      "google play console",
      "callrail",
      "threads",
      "x organic",
      "twitter analytics",
      "pinterest organic",
      "tiktok organic",
      "instagram public data",
      "facebook public data",
      "youtube public data",
      "sprout social",
      "sprinklr",
      "meltwater",
      "yelp reviews",
      "g2 reviews",
      "tripadvisor reviews",
      "glassdoor reviews",
      "google play reviews",
      "tiktok shop",
      "woocommerce",
      "bigcommerce",
      "adobe commerce",
      "magento",
      "squarespace",
      "wix",
      "shopee",
      "lazada",
      "amazon vendor central",
      "stripe",
      "recharge",
      "mailchimp",
      "activecampaign",
      "brevo",
      "braze",
      "marketo",
      "eloqua",
      "campaign monitor",
      "omnisend",
      "pipedrive",
      "zoho crm",
      "close crm",
      "gong",
      "awin",
      "cj affiliate",
      "impact",
      "rakuten advertising",
      "partnerize",
      "affiliate marketing",
      "doubleverify",
      "integral ad science",
      "instagram stories",
      "youtube shorts",
      "post performance",
      "reputation monitoring",
      "email open rates",
      "subscription analytics",
      "capterra",
      "capterra reviews",
      "capterra ppc",
      "indeed reviews",
      "teads",
      "quantcast",
      "rtb house",
      "moloco",
      "nexxen",
      "beeswax",
      "basis dsp",
      "mntn",
      "liveintent",
      "iqm",
      "eskimi",
      "readpeak",
      "celtra",
      "flashtalking",
      "nielsen digital ad ratings",
      "adthena",
      "liftoff",
      "applovin",
      "axon ads",
      "kwai ads",
      "ly ads",
      "line yahoo ads",
      "yahoo japan ads",
      "prisjakt",
      "tradedoubler",
      "adtraction",
      "affluent",
      "everflow",
      "prestashop",
      "shopware",
      "ecwid",
      "centra",
      "bambuser",
      "bluesky",
      "vimeo",
      "smarp",
      "odoo crm",
      "simplesat",
      "vibe ads",
      "ignite",
      "harvest",
      "clockify",
      "time tracking",
      "organic social media",
      "social media posting",
      "content calendar",
      "social media planner",
      "auto post",
      "best time to post",
      "hashtag analytics",
      "carousel posts",
      "reels publishing",
      "story scheduling",
      "linkedin scheduler",
      "google business profile scheduler",
      "social inbox",
      "comment management",
      "social media replies",
      "competitor social media analysis",
      "social listening"
    ],
    "mcp_servers": [
      {
        "key": "supermetrics",
        "metadata": {
          "type": "http",
          "url": "https://mcp.supermetrics.com/mcp"
        }
      }
    ],
    "onboarding_skill_name": "get-started",
    "requires_local_executor": false,
    "skills": [
      {
        "description": "Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are tiring, a creative test needs a verdict, or the creative team needs a brief.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Which of my Meta ads show creative fatigue?",
          "display_name": "Ad Creative Performance",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_000000002e7481f482712987aa9d4c3c",
          "iconography": "chart",
          "short_description": "Spot ad fatigue and winning creatives"
        },
        "name": "ad-creative-performance",
        "plugin_release_skill_id": "pluginrsk_6af9952ee1ec8191a95ffae4e4ac4b5c"
      },
      {
        "description": "B2B demand gen analysis from live ad, GA4 and CRM data (HubSpot, Salesforce, Pipedrive): lead-gen efficiency, pipeline and revenue by channel, MQL-to-SQL by source, ABM engagement, and email plus paid funnels. Use for pipeline contribution, lead quality and ABM questions.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Which channels drove the most pipeline last quarter?",
          "display_name": "B2B Pipeline Analysis",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_000000008a1481f495568115361d7cda",
          "iconography": "default",
          "short_description": "Pipeline and lead quality by channel"
        },
        "name": "b2b-pipeline-analysis",
        "plugin_release_skill_id": "pluginrsk_6af99536597c8191ad6c1075123a9931"
      },
      {
        "description": "Check ad budget pacing and plan reallocation from live data: month-to-date spend vs budget with a month-end forecast per channel, cross-channel ROAS benchmarking, and modelled budget shifts with diminishing returns. Use for \"are we on track\", \"where should the next euro go\" and reallocation proposals.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Am I on pace with my ad budgets this month?",
          "display_name": "Budget Pacing & Allocation",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_0000000012788243a98f94bc833a7963",
          "iconography": "chart",
          "short_description": "Forecast spend and reallocate budget"
        },
        "name": "budget-pacing-allocation",
        "plugin_release_skill_id": "pluginrsk_6af9952ee5888191aadf9e2e4d892620"
      },
      {
        "description": "The shared safety rules and payload shape for writing advertising campaigns through the Supermetrics MCP server — read before write, created paused, approval levels, per-field targeting updates, checking write_status. Use when the user wants to launch a campaign, change a budget or bid, pause or enable ads, edit targeting or manage creatives on ChatGPT Ads or Snapchat, when writing across several platforms at once, or for any campaign change on Google Ads, Meta Ads, Microsoft Advertising, TikTok Ads or LinkedIn Ads.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Increase the daily budget of my best Meta Ads campaign by 10%",
          "display_name": "Campaign Management",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000a714824391a7c602139c2ad6",
          "iconography": "bolt",
          "short_description": "Create and edit ad campaigns safely"
        },
        "name": "campaign-management",
        "plugin_release_skill_id": "pluginrsk_6af9952f20748191aad5dcc598a71cf8"
      },
      {
        "description": "Review paid campaign performance from live data: week-over-week changes with causes and actions, a daily morning check (yesterday vs the 7-day average), and attribution differences between platforms. Use for weekly reviews, daily standups and \"what changed\" questions across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Review my paid campaign performance this week vs last week",
          "display_name": "Campaign Performance Review",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000b7fc81f4a0f9199dbcad48cd",
          "iconography": "chart",
          "short_description": "Week-over-week changes and actions"
        },
        "name": "campaign-performance-review",
        "plugin_release_skill_id": "pluginrsk_6af9953271bc8191b7a3f481bee168e5"
      },
      {
        "description": "Ecommerce paid acquisition analysis from live ad and store data: blended and per-platform ROAS with day-of-week patterns, promo anomaly detection, SKU-level performance, new vs returning customer ROAS, AOV and basket composition, subscription retention cohorts and pre-promo planning. Use for Shopify and other online stores advertising on Google, Meta and TikTok.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "What was my blended ROAS last month across my store and ads?",
          "display_name": "Ecommerce ROAS Analysis",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000c59081f492d92dc82517b5f1",
          "iconography": "chart",
          "short_description": "Blended and per-channel ROAS"
        },
        "name": "ecommerce-roas-analysis",
        "plugin_release_skill_id": "pluginrsk_6af995316acc8191bbcbf71501e1682d"
      },
      {
        "description": "Field and event marketing analysis from live data: pre-event channel ROI, post-event geo-lift, event portfolio, event-driven pipeline, account engagement, webinar funnels and partner event ROI. Use for conferences, field events, webinars and gated content.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "What pipeline did our last webinar generate?",
          "display_name": "Event & Webinar ROI",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000c1588246ab685412b83fa08b",
          "iconography": "chart",
          "short_description": "Measure event and webinar impact"
        },
        "name": "event-and-webinar-roi",
        "plugin_release_skill_id": "pluginrsk_6af9953024088191905504d985b55a74"
      },
      {
        "description": "Leadership-level marketing reporting from live data: 90-day executive overviews, efficiency vs goals, CAC and LTV unit economics, annual planning and new-channel business cases, delivered as decks, memos or live Supermetrics Studio dashboards. Use for CMO, board and quarterly updates.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Create an executive summary of marketing performance for the last 90 days",
          "display_name": "Executive Marketing Report",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_000000003ae481f497a6dc502a11e5e8",
          "iconography": "chart",
          "short_description": "Leadership-ready marketing summary"
        },
        "name": "executive-marketing-report",
        "plugin_release_skill_id": "pluginrsk_6af9953171508191b2abb9570474baae"
      },
      {
        "description": "Reconcile what ad platforms report with what GA4 and the CRM or store recorded, find tracking breaks, implausible CPAs and broken UTMs, and diagnose where traffic leaks between click and conversion. Use before trusting optimisation advice, or when platform and GA4 numbers disagree.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Compare ad platform conversions with GA4 for last month",
          "display_name": "Funnel & Tracking Audit",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000a76482469f8f92c6b65b1873",
          "iconography": "chart",
          "short_description": "Reconcile ad, GA4 and CRM numbers"
        },
        "name": "funnel-and-tracking-audit",
        "plugin_release_skill_id": "pluginrsk_6af9952ffcd88191966b7a67ecd2f0f2"
      },
      {
        "description": "First-run onboarding for Supermetrics. Use right after the user connects Supermetrics, when they ask how to get started or what data they can access, when they want to connect Google Ads, Meta, GA4, LinkedIn or another platform, or when a Supermetrics call fails because they aren't signed in or a source isn't connected.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Help me get started with Supermetrics",
          "display_name": "Get Started",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_0000000015e48243b502b366efb7e0ae",
          "iconography": "bolt",
          "short_description": "Connect sources and run a first query"
        },
        "name": "get-started",
        "plugin_release_skill_id": "pluginrsk_6af9952f14a0819189bb670e22dfed75"
      },
      {
        "description": "Plan, build and publish live, shareable marketing dashboards in Supermetrics Studio with manage_dashboards — pages that re-query the user's data on every view and can include campaign management actions. Use when the user asks for a dashboard, a report the team can reopen, a shareable link, or a recurring view (weekly review, pacing, KPIs), and to edit or find existing Studio dashboards.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Build a live dashboard of my Google Ads and Meta Ads performance",
          "display_name": "Live Dashboards",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000c13c81f48fec06b114343c12",
          "iconography": "chart",
          "short_description": "Shareable dashboards in Supermetrics Studio"
        },
        "name": "live-dashboards",
        "plugin_release_skill_id": "pluginrsk_6af99530427881918539804b5c122e7a"
      },
      {
        "description": "How to query live marketing data through Supermetrics without failed queries — discovery, report types, field IDs, date ranges, filters and reading results — for Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Instagram, Shopify, HubSpot, Search Console and every other connected source. Use before any data_query, for cross-channel or blended questions, and whenever a query errors or returns no data.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Pull last month's spend and conversions by campaign",
          "display_name": "Marketing Data Queries",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000a8c881f498c472f7feb0ee7f",
          "iconography": "chart",
          "short_description": "Query any connected source reliably"
        },
        "name": "marketing-data-queries",
        "plugin_release_skill_id": "pluginrsk_6af995303b108191a4fe38e9d68da547"
      },
      {
        "description": "Content and SEO analysis from live data: Search Console and organic performance, content-to-conversion attribution, paid promotion of content, newsletters, video and content gaps. Use for SEO audits, content ROI and editorial planning.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Which pages gained or lost organic clicks this month?",
          "display_name": "SEO & Content Performance",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000714081f48796a2447ab66c2f",
          "iconography": "chart",
          "short_description": "Search Console and content results"
        },
        "name": "seo-and-content-performance",
        "plugin_release_skill_id": "pluginrsk_6af995315864819192912d0181b10e49"
      },
      {
        "description": "Find wasted ad spend from live data: zero-conversion campaigns and ads, expensive CPAs, budget traps, Google and Microsoft search terms to negate, and the monthly saving. Use for \"where am I wasting money\", \"which search terms should I exclude\", \"what should I pause\" on Google Ads, Microsoft Advertising, Meta and other ad platforms.",
        "interface": {
          "brand_color": "#F6252F",
          "default_prompt": "Find campaigns and search terms wasting ad spend",
          "display_name": "Wasted Spend Audit",
          "icon_large_url": null,
          "icon_small_url": "https://files.openai.com/content?id=file_00000000f69481f49038cdb241017271",
          "iconography": "chart",
          "short_description": "Find ad spend that brings no results"
        },
        "name": "wasted-spend-audit",
        "plugin_release_skill_id": "pluginrsk_6af99531521c8191a07d2700899aa9ec"
      }
    ],
    "version": "4.1.6"
  },
  "scope": "GLOBAL",
  "share_url": "https://chatgpt.com/plugins/supermetrics?open_in_app",
  "status": "ENABLED"
}

SHA-256 of public snapshot: 60b99770d8edbce01f18ccd5b450f1680c506d957b3137ab8f897758a1835175