skills/creator-marketing/README.md

# Creator Marketing

Turn creator partnerships into a practical marketing plan. Find relevant creators, compare collaboration options, and prepare a campaign your team can deliver within its budget and capacity.

Built for brands and agencies planning sponsorships, ambassador programs and user-generated content (UGC). It starts with proposals, rate cards and research you already have; when discovery is needed, the default first sample is 3–5 candidates in one bounded query.

## What you can achieve

- **Find creators who fit your brand.** Discover YouTube and TikTok creators by topic or a reference creator, and assess known Instagram accounts using their public content. Get clear reasons to shortlist each candidate, with sources and questions to verify before committing.

- **Choose the right partnership.** Compare gifting, sponsored posts, commissioned UGC, affiliate offers and ambassador relationships against your objective, timeline and resources.

- **Plan the full cost of a pilot.** Account for creator fees, products, shipping, commissions, content rights, revisions and team workload. Keep proposed allocations separate from confirmed quotes.

- **Give creators a useful brief.** Prepare the audience, key messages, content format, call to action, creative freedom, review schedule and agreed usage boundaries.

- **Prepare personalized outreach.** Draft messages grounded in a creator's actual work, and research business contact details for selected candidates when needed.

- **Define success before launch.** Choose campaign metrics, tracking links or codes, attribution windows and review criteria. Make clear what the results can tell you before expanding the program.

## What you receive

Depending on your request, the skill can produce:

| Deliverable | What it helps you decide |
|---|---|
| Creator shortlist | Who to approach, why they fit, and what still needs verification |
| Partnership comparison | Which collaboration model and proposal best fit your objectives |
| Pilot campaign plan | What to commission, when to deliver, and how to allocate money and time |
| Creator brief and outreach drafts | How to explain the opportunity and set clear expectations |
| Measurement plan | What to track and when to continue, adjust or stop |

Use it for a single decision or a complete pilot. If you already have creator proposals or research, it can work from those materials without purchasing more data.

## AIsa research through MCP

The plugin uses the AIsa MCP server to find relevant research capabilities, inspect their parameters, obtain a price and execute an approved request. OAuth is handled by the MCP host; the skill does not ask for or store an API key.

The exact research scope and price are quoted before paid execution. If the user's existing approval does not cover the provider, scope, item count, price and any uncapped estimate risk, the agent asks before proceeding. Failed paid requests are not retried automatically, and valid findings are delivered without creating a billing-reconciliation task. The production-verified registry and live tests cover bounded YouTube/TikTok direction discovery, a YouTube seed, focused YouTube verification, Tavily search/extract, finalist-only business-email lookup, empty results and partial/upstream failures. Instagram profile success and non-empty post retrieval remain unverified after one upstream failure and one empty response, so those gaps stay unknown. Research spending remains separate from creator payments, product/shipping costs and advertising budgets.

## Example requests

> We sell portable coffee equipment in the US. Find five YouTube creators covering camping, explain their fit, show the research quote before any paid call, and propose a three-creator pilot with outreach drafts for our review.

> Compare these three creator proposals and recommend a four-week UGC pilot within a $4,000 campaign budget. Include content rights, revisions and team workload. Use only the proposals I've provided.

> We want to turn occasional product gifting into an ambassador program. Propose selection criteria, compensation options, monthly deliverables and a way to evaluate the first 90 days.

## From research to a decision

Recommendations distinguish observed facts, proposed ideas and information still to confirm. Creator fees remain unconfirmed until quoted; public content and similarity signals do not guarantee audience quality or sales.

You receive research and ready-to-review materials. Contacting creators, signing agreements, making payments and publishing content remain separate actions under your control.

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# 创作者营销

把创作者合作变成团队能够执行的营销计划。找到适合品牌的创作者，比较合作方式，并在预算和人力范围内设计可落地的活动。

适合正在规划赞助合作、品牌大使及用户生成内容（UGC）项目的品牌和代理机构。它优先使用你已有的提案、报价和研究；确需发现候选时，默认第一次只用一个有界查询寻找 3–5 人。

## 你可以用它完成什么

- **找到契合品牌的创作者**。根据内容主题或参考创作者，寻找 YouTube、TikTok 候选，并通过公开内容评估已知 Instagram 账号。每个推荐都附上匹配理由、来源及合作前需要核实的问题。

- **选对合作方式**。结合目标、周期和资源，比较赠品、赞助内容、委托 UGC、联盟佣金及品牌大使合作。

- **算清试点的完整投入**。统筹创作者报酬、产品、寄送、佣金、内容使用权、修改次数和团队工时，区分建议预算与已经确认的报价。

- **写清创作者需要知道的事**。准备目标受众、核心信息、内容形式、行动引导、创作空间、评审安排和约定的使用范围。

- **准备个性化邀约**。根据创作者的实际作品起草沟通内容，需要时为已选定候选查询业务联系方式。

- **上线前明确成功标准**。制定衡量指标、追踪链接或优惠码、归因窗口和复盘标准，帮助团队判断是否扩大合作。

## 你会得到什么

根据你的需求，这个 skill 可以交付：

| 交付物 | 帮你做出的决定 |
|---|---|
| 创作者候选名单 | 优先联系谁、为什么匹配、还有什么需要核实 |
| 合作方案对比 | 哪种合作方式和提案更符合目标 |
| 试点活动计划 | 委托哪些内容、何时交付、怎样分配预算和工时 |
| 创作者任务说明与邀约草稿 | 如何讲清合作机会并对齐交付预期 |
| 效果衡量计划 | 追踪什么，以及何时继续、调整或停止 |

你可以只解决一个具体问题，也可以规划完整试点。如果已有合作提案或研究资料，它可以直接使用这些材料，不额外购买数据。

## 通过 AIsa MCP 研究

插件通过 AIsa MCP 查找合适的研究能力、读取参数、取得报价并执行已获授权的请求。OAuth 由 MCP 宿主处理，skill 不会要求或保存 API key。

付费执行前会展示明确的研究范围和报价。如果用户已有授权不足以覆盖供应商、范围、数量、价格及无上限估算风险，Agent 会先询问再执行。失败的付费请求不会自动重试，有效结果也不会引出对账流程。生产验证 registry 与 live test 已覆盖 YouTube/TikTok direction 发现、YouTube seed、YouTube finalist 核验、Tavily 搜索/提取、finalist-only 业务邮箱、空结果、部分失败与上游失败；一次 Instagram profile 上游失败及一次 posts 空结果仍不能证明成功 profile 或非空帖子路径，因此保持 unknown。研究费用与创作者报酬、产品和寄送成本、广告预算分开计算。

## 真实需求示例

> 我们在美国销售便携咖啡器具。找五位做露营内容的 YouTube 创作者，说明匹配理由，付费调用前先展示研究报价，再设计一个三人的合作试点并准备邀约草稿供我们审核。

> 比较这三份创作者提案，在 4,000 美元活动预算内推荐一个四周 UGC 试点。把内容使用权、修改次数和团队工时算进去，只使用我提供的提案。

> 我们想把零散的产品赠送升级成品牌大使项目。请制定筛选标准、报酬选项、每月交付物，以及前 90 天的评估办法。

## 从研究走向决策

推荐会区分已观察到的事实、建议方案和仍待确认的信息。创作者费用在取得报价前不会被当作已确认价格；公开内容和相似度也不代表受众质量或销售效果的保证。

你得到的是研究结论和可审核的执行材料。联系创作者、签约、付款和发布内容，作为后续独立操作，由你决定。