skills/writing-strategy/references/before_after_next_challenge.md

# Before → After → Next Challenge / 변화 전 → 변화 후 → 다음 과제

- English name: Before → After → Next Challenge
- Korean name: 변화 전 → 변화 후 → 다음 과제
- Selection category: change
- Use when: Use when a transformation is complete enough to show results but still opens a next agenda.
- Avoid when: Avoid when the ending should feel fully resolved.

## Writing Pattern

**Use a fixed three-stage flow**

- Before
  - Describe the state before attempting change.
  - Present problems, limits, and inefficiencies with concrete numbers or cases.
  - The key is helping the reader recognize why change was necessary.
- After
  - Explain what improved after the change.
  - Use comparable metrics, user reactions, or internal efficiency so “before vs. after” is clear.
  - Emphasize positive results to validate the change.
- Next Challenge
  - Present the new challenges we must now tackle.
  - Specify remaining issues after the change or next goals for the next level of growth.
  - Stress that change is the beginning of continuous improvement, not the end.

## Example Writing Outline

1. **Pre-Renewal Service UI**: Poor information architecture and weak mobile optimization drove high churn. (Before)
2. **Key Improvements After the Renewal**: After simplifying the UI, average time-on-site rose 32% and monthly signups increased 1.5×. (After)
3. **Next Challenge — Improve Retention**: Acquisition is up, but long-term retention remains low; we need a stronger CRM strategy. (Next Challenge)

## Writing Notes

- Write the Before and After using comparable metrics and real user experience; avoid vague “it got better” phrasing.
- Treat the Next Challenge as a new starting line, not the finish—“now it begins,” not “now it’s over.”
- Ensure a natural time flow so the reader doesn’t wonder “what’s next?”—answer it proactively.