skills/writing-strategy/references/customer_centric_story.md

# Customer-Centric Story / 고객 이야기 중심

- English name: Customer-Centric Story
- Korean name: 고객 이야기 중심
- Selection category: case
- Use when: Use when a customer or user scenario should make the value concrete and empathetic.
- Avoid when: Avoid when the customer story would be invented without enough realism.

## Writing Pattern

**Follow this fixed flow**

- Customer intro — background, role, industry, and challenge
- Problem situation — difficulties faced or goals pursued
- Touchpoint and change — why our product/service was adopted and the initial reaction
- Application — how it was used specifically
- Outcomes — quantitative and qualitative effects
- Close and message — summary and the takeaway for the target reader

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Craft messages so empathy builds naturally along the story arc.

## Example Writing Outline

1. **Customer — ABC Tech’s Marketing Team**: ABC Tech is a small B2B IT company; its lean marketing team has to run large campaigns.
2. **The Challenge**: Limited headcount and resources caused heavy load from planning to draft creation.
3. **Meeting the proposed writing workflow**: By adopting a outline-based writing workflow, drafting time fell to a quarter.
4. **How They Used It**: They adapted section outlines to their briefs and leveraged AI-suggested section outlines to finalize reader-centered drafts.
5. **Results**: Draft quality rose while production time dropped; team focus improved by 35%.
6. **In the Customer’s Words**: “External partners told us the quality of our published writing has noticeably improved.”

## Writing Notes

- The customer may be fictional, but the scenario should be concrete and realistic (industry, scale, challenges).
- The emotional arc matters; design the story so the reader feels “this could be our story.”
- Express outcomes with concrete numbers or quotes where possible (e.g., 40% time saved, “Our team’s results have really improved.”).
- Close with a universal message or lesson drawn from the case (e.g., “SMBs can raise article quality through automation.”).