skills/writing-strategy/references/introduction_body_conclusion.md

# Introduction → Body → Conclusion / 서론 → 본론 → 결론

- English name: Introduction → Body → Conclusion
- Korean name: 서론 → 본론 → 결론
- Selection category: general
- Use when: Use only as a fallback for simple explanatory writing or when the user explicitly wants a standard essay.
- Avoid when: Avoid as the default because it hides more specific narrative choices. This is a generic structure; select it only after checking more distinctive options.

## Writing Pattern

**Follow this fixed three-part structure**

- **Introduction**: Present the topic, the purpose, and the key question for the reader
- **Body**: Main content, cases, data, and logical development
- **Conclusion**: Core summary, unified message, proposals and asks
- The body may occupy 60–70% of the sections; break it into subsections as needed.
- If section count is tight, summarize multiple body items or present them together on one section.

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Keep messages aligned with the article’s purpose and maintain thematic consistency throughout.

## Example Writing Outline

1. **Overview**: Today we introduce a new membership strategy to boost loyalty. (Introduction)
2. **Background Problem**: Only 30% use the current membership, and repeat purchase is declining.
3. **Target and Needs**: Women in their 30s and 40s respond strongly to personalized benefits and want differentiated rewards.
4. **Improvement Strategy**: Revise point accrual and introduce lifecycle-based tiers to raise retention. (Body)
5. **Expected Impact and Conclusion**: We expect up to a 35% rise in repeat purchase; recommend starting next month. (Conclusion)

## Writing Notes

- In the Introduction, grab attention and answer “Why should I listen now?”
- In the Body, prove your case with concrete evidence and maintain logical flow between sections.
- In the Conclusion, synthesize the key message and include an ask or action.
- Keep the opening question/theme consistent through to the end so the writer’s intent is unmistakable.