skills/writing-strategy/references/pain_claim_gain.md

# Pain → Claim → Gain / 고통 → 제안 → 기대 효과

- English name: Pain → Claim → Gain
- Korean name: 고통 → 제안 → 기대 효과
- Selection category: persuasion
- Use when: Use when a sharp pain point should lead to a claim and a tangible gain.
- Avoid when: Avoid when the tone should be gentle or exploratory.

## Writing Pattern

**Use a fixed flow**

- **Pain**: Present the reader’s real inconvenience, problem, or pain directly
- **Claim**: State your proposed solution or message clearly and forcefully
- **Gain**: Show the concrete and emotional benefits once the proposal is accepted
- Emphasize empathy in Pain, clarity in Claim, and both emotional and practical payoff in Gain.

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Build toward a rising emotional curve and end with conviction or a clear call to action.

## Example Writing Outline

1. **The Daily Grind**: Average wait time for customer support is 8 minutes; 35% of negative reviews cite this. (Pain)
2. **The Fix Is Clear**: An AI chatbot can cut average response time to under 30 seconds. (Claim)
3. **No More Waiting**: Faster responses double satisfaction and raise review scores by ~1.4 points. (Gain)
4. **Now Is the Moment**: This is the right time to reduce pain and maximize value. (Gain + Call-to-Action)

## Writing Notes

- In Pain, capture real feelings with concrete cases or data.
- In Claim, make the core proposal unmistakable—what exactly should we do?
- In Gain, include both quantitative (numbers) and qualitative (emotion) effects to build trust and anticipation.
- This structure is optimized for motivating change by appealing to relief from pain—not just problem-solving.