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# Question → Exploration → Discovery / 질문 → 탐색 → 발견

- English name: Question → Exploration → Discovery
- Korean name: 질문 → 탐색 → 발견
- Selection category: inquiry
- Use when: Use for reflective or investigative writing that should invite readers into a search.
- Avoid when: Avoid when the conclusion must be stated immediately.

## Writing Pattern

**Use a fixed three-step structure**

- **Question**: Pose the problem, motivation, or inquiry
- **Exploration**: Combine methods—data analysis, experiments, interviews, market research
- **Discovery**: Present the insights, newly found causes, or opportunities
- You may expand Question or Exploration across multiple sections, but keep within the allocated total section count and preserve structure.

**Each major section should include**

- Section heading
- Core paragraph purpose (1–2 sentences)
- Include logical connectors in core messages (e.g., “Through this exploration…”, “As a result, we…”).

## Example Writing Outline

1. **Framing the Key Question**: Our analysis began with, ‘Why is churn so high among new users?’
2. **Analyzing Behavior Data**: 58% churn occurs within a day of signup, and first-screen entry is very low.
3. **Deeper Understanding via Interviews**: Users felt burdened by complex signups and excessive information requests.
4. **Key Discovery — Improve Onboarding UX**: We found first-entry friction is the main driver of churn.
5. **Conclusion and Proposal**: Simplify onboarding urgently; improving first experience is the key to reducing churn.

## Writing Notes

- The Question must spark curiosity or define a task that needs solving.
- Exploration should reveal concrete activities and methods, not just descriptions.
- Discovery must convey insight and strategic direction—not a mere recap.
- Maintain a natural, persuasive story flow without breaks.

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