skills/creative-director/references/legendary-campaigns/cards/skittles-factory-2009.md

---
id: skittles-factory-2009
title: "Factory"
brand: Skittles
year: 2009
country: US
region: north_america
industry: cpg
pattern: [P11]
category: film
idea_type: execution
involvement: passive_view
channel: hybrid
duration: campaign
goal: [awareness, engagement]
budget: medium
emotion: [ironic_sincerity]
emotion_tier: 3
insight_domain: joy
media_epoch: tv_first
awards: [unknown]
quality_score: 6
scalability: universal
risk: edgy
confidence: low
verification_required: true
quality: stub_minimal
source_url: https://www.youtube.com/watch?v=8yfZRHZ_UYk
---

# Factory (Skittles · 2009)

## Insight
The origin of Skittles — where do they come from? The "Factory" spot presumably extends Skittles' absurdist logic to answer that question in characteristically impossible terms.

## Mechanic
A short absurdist film set in or involving a factory in Skittles' surrealist creative framework. Exact execution details require source verification.

## Why it worked
Factory as concept provides Skittles' absurdism with a new arena: origin mythology. The brand's internal logic can be applied to answer "where do they come from?" in a way that extends rather than explains.

## Steal
Brand origin stories don't need to be factual to be effective. An absurdist origin that follows brand logic can be more memorable and more brand-building than a true story told plainly.

## Related
- Pattern: [[../MOC-pattern.md#p11]]
- Sibling: [[metro-trains-dumb-ways-to-die-2012.md|Dumb Ways to Die]]
- Sibling: [[old-spice-man-your-man-could-smell-like-2010.md|The Man Your Man Could Smell Like]]
- Emotion match: [[absolut-absolut-campaign-1981.md|Absolut _____]]

---

*Author: Serge Shima ([t.me/aimastersme](https://t.me/aimastersme) · [sergeshima.com](https://sergeshima.com) · [aimasters.me](https://aimasters.me)) · License: CC BY 4.0 — attribution required · Source: [smixs/creative-director-skill](https://github.com/smixs/creative-director-skill)*