evals/cases/02-b2b-saas-low-awareness.yml

id: b2b-saas-low-awareness
title: B2B SaaS in a low-awareness problem category
prompt: |
  We sell software that automatically reconciles messy procurement data for mid-market manufacturers. Prospects rarely search for this category. Build our GTM.
context:
  business_model: B2B SaaS
  sales_motion: sales-assisted
expected_behaviors:
  - diagnose problem awareness and category comprehension
  - separate user, buyer, approver, and sales roles where relevant
  - emphasize problem education and product demonstration before pure demand capture
  - choose channels consistent with reachable buying roles and a sales-assisted motion
  - define proof needed to make a new category credible
forbidden_behaviors:
  - assume high-intent paid search can carry the launch
  - produce generic SaaS channel lists
  - invent procurement pain points not supplied or researched
recommended_roles:
  - awareness-strategist
  - market-architect
  - product-marketing-director
  - channel-strategist