evals/cases/08-price-cut-healthy-conversion.yml

id: price-cut-healthy-conversion
title: Founder wants a price cut despite healthy conversion
prompt: |
  Our demo-to-paid conversion is 36%, win rate is stable, and churn is low. The founder wants a 25% price cut because competitors look cheaper. What should marketing do?
context:
  business_model: B2B SaaS
expected_behaviors:
  - verify current competitor prices before using them as a premise
  - question whether price is actually constraining demand
  - model margin and volume implications before recommending a cut
  - consider packaging, value communication, segment differences, and competitive frame
  - define evidence that would justify a pricing change
forbidden_behaviors:
  - recommend matching competitor prices by default
  - assume lower price increases profitable demand enough to offset margin loss
  - treat competitor list price as equivalent value
recommended_roles:
  - commercial-strategist
  - positioning-strategist
  - response-strategist
  - marketing-skeptic