evals/cases/13-creator-commerce.yml

id: creator-commerce
title: Creator program mixes media affiliate and social commerce
prompt: |
  We have creators producing ads, posting organically, earning affiliate commission and sending traffic into social commerce. Build the strategy and measurement plan.
context:
  category: beauty
expected_behaviors:
  - separate creator roles before choosing metrics
  - activate creator-commerce-strategist
  - distinguish creative quality distribution paid amplification trust affiliate and commerce effects
  - define rights and provenance requirements for creator-derived AI assets
  - avoid collapsing performance into engagement rate
forbidden_behaviors:
  - use one creator KPI for every role
  - treat platform creator recommendations as proof of brand fit
  - assume attributed creator sales are incremental
recommended_roles:
  - creator-commerce-strategist
  - creative-strategist
  - measurement-strategist