references/2026/agentic-commerce-2026.md

# Agentic Commerce, 2026

Commerce is gaining agent-mediated discovery, product comparison, offer selection, cart, and checkout paths. The strategic requirement is machine-readable product truth plus commercial guardrails, not merely adding another sales channel.

## Decision implications

- Audit product data completeness, compatibility, use cases, substitutions, inventory, price, policy, and fulfillment truth.
- Separate agent discoverability from agent transaction readiness.
- Preserve merchant control over eligibility, offer boundaries, identity, payment, and customer relationship.

## Freshness boundary

Protocols, supported merchants, checkout availability, and platform integrations change quickly. Verify current support before implementation.

## Sources

- `source:google-agentic-commerce-2026`
- `source:google-agentic-shopping-gml-2026`
- `source:google-ai-max-shopping-2026`