references/figures/seth-godin.md

# Seth Godin

## Contribution

A decision card for the Permission, Relevance & Remarkability school. Use the principles, not the personality.

## Principles

- start with people who care enough.
- permission and relevance beat interruption.
- remarkability can create talk value.

## Apply when

- The current decision matches this figure's documented area of contribution.
- The principle can be tied to evidence, a mechanism, or a testable assumption.

## Do not infer

- The figure's name does not settle a disagreement.
- Historical work is not evidence that a current market fact is true.
- Do not mimic personal voice, mannerisms, or biography.

## Connected theories

- `smallest-viable-audience`
- `permission-marketing`

## Counterweights

- Compare with `byron-sharp` when the principle would otherwise become a universal rule.

## Sources

- `source:godin-this-is-marketing`