references/figures/steve-jobs.md

# Steve Jobs

## Contribution

A decision card for the Product Narrative & Demonstration school. Use the principles, not the personality.

## Principles

- focus the product story on a few consequential ideas.
- show the product doing the job.
- translate features into felt outcomes.

## Apply when

- The current decision matches this figure's documented area of contribution.
- The principle can be tied to evidence, a mechanism, or a testable assumption.

## Do not infer

- The figure's name does not settle a disagreement.
- Historical work is not evidence that a current market fact is true.
- Do not mimic personal voice, mannerisms, or biography.

## Connected theories

- `product-demonstration`

## Counterweights

- Compare with `david-ogilvy` when the principle would otherwise become a universal rule.

## Sources

- `source:jobs-launches`