references/frameworks/strategy-contract.md

# Strategy Contract

For a full strategy, include only decision-relevant sections:

1. Situation
2. Decision to make
3. Evidence map
4. Diagnosis
5. Audience and buying situation
6. Positioning and category frame
7. Value proposition and offer
8. Primary strategic choice
9. What we will not do
10. Channel and distribution strategy
11. Message architecture
12. Prioritized tactics
13. Experiments
14. Measurement and thresholds
15. Risks and assumptions
16. Next decisions