references/schools/agentic-commerce.md

# Agentic Commerce

## Core idea

Design product truth, offer rules, and transaction readiness for humans and software agents acting through commerce surfaces.

## Use when

- The decision depends on current discovery, commerce, media automation, creator, or measurement behavior.
- Current platform facts are verified separately from the enduring decision rule.

## Applied theories

- `agentic-commerce-readiness`
- `commerce-protocol-readiness`
- `product-feed-semantic-completeness`

## Boundaries

- Treat platform capabilities as dated evidence, not timeless truth.
- Preserve commercial, brand, customer, and causal counterweights when a platform-native recommendation points elsewhere.