references/schools/autonomous-marketing-operations.md

# Autonomous Marketing Operations

## Core idea

Govern AI-assisted media execution through explicit objectives, decision rights, signals, constraints, review rules, and rollback paths.

## Use when

- The decision depends on current discovery, commerce, media automation, creator, or measurement behavior.
- Current platform facts are verified separately from the enduring decision rule.

## Applied theories

- `automation-decision-rights`
- `autonomous-media-governance`
- `marketing-signal-architecture`

## Boundaries

- Treat platform capabilities as dated evidence, not timeless truth.
- Preserve commercial, brand, customer, and causal counterweights when a platform-native recommendation points elsewhere.