references/schools/creator-commerce.md

# Creator and Commerce Convergence

## Core idea

Treat creators as distinct combinations of creative, media, trust, discovery, affiliate, and commerce functions with role-specific measurement.

## Use when

- The decision depends on current discovery, commerce, media automation, creator, or measurement behavior.
- Current platform facts are verified separately from the enduring decision rule.

## Applied theories

- `creator-role-stack`
- `creator-measurement-stack`
- `commerce-media-incrementality`

## Boundaries

- Treat platform capabilities as dated evidence, not timeless truth.
- Preserve commercial, brand, customer, and causal counterweights when a platform-native recommendation points elsewhere.