references/schools/jobs-to-be-done.md

# Jobs to Be Done

## Core idea

Understand the progress buyers seek, the circumstances that trigger action, and the alternatives they hire.

## Figures

- `clayton-christensen`

## Use when

- The decision matches the mechanism this school is designed to explain.
- The school can materially change diagnosis, choice, or measurement.

## Applied theories

- `jobs-to-be-done`

## Boundaries

- Treat this school as one lens, not a universal operating doctrine.
- Compare with counterweights when growth horizon, category maturity, economics, or evidence point elsewhere.