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references/schools/product-narrative.md

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# Product Narrative & Demonstration

## Core idea

Focus the story, demonstrate the job, and connect product truth to an understandable outcome.

## Figures

- `steve-jobs`

## Use when

- The decision matches the mechanism this school is designed to explain.
- The school can materially change diagnosis, choice, or measurement.

## Applied theories

- `product-demonstration`

## Boundaries

- Treat this school as one lens, not a universal operating doctrine.
- Compare with counterweights when growth horizon, category maturity, economics, or evidence point elsewhere.

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