references/schools/remarkability-permission.md

# Permission, Relevance & Remarkability

## Core idea

Start with people who care, earn attention through relevance, and create ideas worth talking about.

## Figures

- `seth-godin`

## Use when

- The decision matches the mechanism this school is designed to explain.
- The school can materially change diagnosis, choice, or measurement.

## Applied theories

- `smallest-viable-audience`
- `permission-marketing`

## Boundaries

- Treat this school as one lens, not a universal operating doctrine.
- Compare with counterweights when growth horizon, category maturity, economics, or evidence point elsewhere.