references/sources.yml

sources:
  kotler-mm:
    author: Philip Kotler and Kevin Lane Keller
    title: Marketing Management
    type: book
  keller-sbm:
    author: Kevin Lane Keller
    title: Strategic Brand Management
    type: book
  godin-purple-cow:
    author: Seth Godin
    title: Purple Cow
    type: book
  godin-this-is-marketing:
    author: Seth Godin
    title: This Is Marketing
    type: book
  godin-permission-marketing:
    author: Seth Godin
    title: Permission Marketing
    type: book
  jobs-launches:
    author: Apple public product launch materials and Steve Jobs presentations
    title: Product demonstration and launch principles
    type: public-materials
  ogilvy-advertising:
    author: David Ogilvy
    title: Ogilvy on Advertising
    type: book
  hopkins-scientific:
    author: Claude C. Hopkins
    title: Scientific Advertising
    type: book
  schwartz-breakthrough:
    author: Eugene M. Schwartz
    title: Breakthrough Advertising
    type: book
  ries-trout-positioning:
    author: Al Ries and Jack Trout
    title: Positioning
    type: book
  cialdini-influence:
    author: Robert B. Cialdini
    title: Influence
    type: book
  sharp-how-brands-grow:
    author: Byron Sharp
    title: How Brands Grow
    type: book
  ehrenberg-repeat-buying:
    author: Andrew S. C. Ehrenberg
    title: Repeat-Buying: Facts, Theory and Applications
    type: book
  binet-field-long-short:
    author: Les Binet and Peter Field
    title: The Long and the Short of It
    type: report-book
  christensen-jtbd:
    author: Clayton Christensen and collaborators
    title: Jobs to Be Done related work
    type: research-and-books
  levitt-marketing-myopia:
    author: Theodore Levitt
    title: Marketing Myopia
    type: article
    url: https://hbr.org/2004/07/marketing-myopia
  reeves-reality-advertising:
    author: Rosser Reeves
    title: Reality in Advertising
    type: book
  aaker-brand-equity:
    author: David A. Aaker
    title: Managing Brand Equity
    type: book
  porter-competitive-strategy:
    author: Michael E. Porter
    title: Competitive Strategy and Five Forces
    type: books-and-articles
  bernbach-creative-legacy:
    author: Bill Bernbach and DDB historical materials
    title: Creative advertising principles
    type: public-materials
  sutherland-alchemy:
    author: Rory Sutherland
    title: Alchemy
    type: book
  dunford-obviously-awesome:
    author: April Dunford
    title: Obviously Awesome and public positioning materials
    type: book-and-public-materials
    url: https://www.aprildunford.com/post/an-introduction-to-positioning
  fogg-behavior-model:
    author: BJ Fogg
    title: Fogg Behavior Model
    type: research-and-public-materials
    url: https://www.behaviormodel.org/home
  thaler-sunstein-nudge:
    author: Richard H. Thaler and Cass R. Sunstein
    title: Nudge
    type: book
  drucker-practice-management:
    author: Peter F. Drucker
    title: The Practice of Management
    type: book

  google-search-ai-owner-controls-2026:
    author: Google Search
    title: New opportunities, control and insights for website owners
    type: official-product-update
    date: 2026-06-03
    url: https://blog.google/products-and-platforms/products/search/new-controls-website-owners/
  google-gml-search-ads-2026:
    author: Google Ads
    title: A new generation of ads for the AI era of Search
    type: official-product-update
    date: 2026-05-20
    url: https://blog.google/products/ads-commerce/google-marketing-live-search-ads/
  google-agentic-commerce-2026:
    author: Google Ads and Commerce
    title: New tech and tools for retailers to succeed in an agentic shopping era
    type: official-product-update
    date: 2026-01-11
    url: https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/
  google-agentic-shopping-gml-2026:
    author: Google Shopping
    title: How we are helping retailers thrive with Universal Commerce Protocol features and AI tools
    type: official-product-update
    date: 2026-05-20
    url: https://blog.google/products-and-platforms/products/shopping/shopping-updates-google-marketing-live/
  google-ask-advisor-2026:
    author: Google Ads
    title: Meet Ask Advisor, your new AI-powered collaborator
    type: official-product-update
    date: 2026-05-20
    url: https://blog.google/products/ads-commerce/ask-advisor/
  google-meridian-ga360-2026:
    author: Google Analytics
    title: Turn data into decisions with unified measurement
    type: official-product-update
    date: 2026-05-20
    url: https://blog.google/products/marketingplatform/analytics/meridian-google-analytics-360/
  google-ai-max-shopping-2026:
    author: Google Ads
    title: Adapt your Shopping campaigns to modern Search with AI Max
    type: official-product-update
    date: 2026-04-30
    url: https://blog.google/products/ads-commerce/ai-max-for-shopping/
  tiktok-world-2026:
    author: TikTok
    title: TikTok World 26 - Turning Discovery Into Business Growth
    type: official-product-update
    date: 2026-05-13
    url: https://newsroom.tiktok.com/tiktok-world-26-turning-discovery-into-business-growth-with-ai-powered-innovations-vertical-experiences-and-high-impact-brand-solutions?lang=en
  tiktok-symphony-agent-2026:
    author: TikTok
    title: TikTok at Cannes Lions 2026 - Symphony Agent and creator solutions
    type: official-product-update
    date: 2026-06-22
    url: https://newsroom.tiktok.com/tiktok-at-cannes-lions-2026-where-creative-solutions-creator-voices-and-culture-turn-creativity-into-business-impact?lang=en
  meta-ai-ads-2026:
    author: Meta
    title: 2026 - AI Drives Performance
    type: official-product-update
    date: 2026-01-28
    url: https://about.fb.com/news/2026/01/2026-ai-drives-performance/
  iab-state-data-2026:
    author: Interactive Advertising Bureau
    title: State of Data 2026 - The AI-Powered Measurement Transformation
    type: industry-report
    date: 2026-02-02
    url: https://www.iab.com/insights/2026-state-of-data-report/
  iab-creator-measurement-2026:
    author: Interactive Advertising Bureau
    title: The As-Is Measurement Landscape in the Creator Economy
    type: industry-guideline
    date: 2026-01-29
    url: https://www.iab.com/guidelines/creator-economy-as-is-measurement-landscape/
  iab-commerce-media-2026:
    author: Interactive Advertising Bureau
    title: Building a More Competitive Commerce Media Ecosystem
    type: industry-guideline
    date: 2026-04-14
    url: https://www.iab.com/guidelines/building-a-competitive-commerce-media-ecosystem/
  iab-commerce-incrementality-2025:
    author: Interactive Advertising Bureau and IAB Europe
    title: Guidelines for Incremental Measurement in Commerce Media
    type: industry-guideline
    date: 2025-11-03
    url: https://www.iab.com/guidelines/guidelines-for-incremental-measurement-in-commerce-media/