references/theories/agentic-commerce-readiness.md

# Agentic Commerce Readiness

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When an AI agent may participate in product selection or purchase.

## Mechanism

Separate discoverability, eligibility, offer rules, checkout, identity, payment, fulfillment, and post-purchase readiness.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/agentic-commerce-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `agentic-transaction-readiness`

## Sources

- `source:google-agentic-commerce-2026`
- `source:google-agentic-shopping-gml-2026`
- `source:google-ai-max-shopping-2026`