references/theories/autonomous-media-governance.md

# Autonomous Media Governance

## Theory

Use this as an applied decision model, not as proof that the model is correct in every market.

## Use when

- When campaign execution is substantially AI-assisted.

## Mechanism

Pair objectives and signals with budget, brand, audience, policy, learning-window, exception, and rollback constraints.

## Applied marketing use

Route the diagnosis to the specialist agents and skills connected in `neural/graph.json`; verify current platform facts using `references/2026/autonomous-media-operations-2026.md`.

## Failure modes

- Treating a current platform feature as a permanent law of marketing.
- Selecting the theory because it sounds modern rather than because it explains the observed constraint.

## Related principle

- `reversible-automation-guardrails`

## Sources

- `source:google-ask-advisor-2026`
- `source:tiktok-world-2026`
- `source:meta-ai-ads-2026`